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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Lessons learned, key qualities and insights that will help an entrepreneur to succeed.
Entrepreneurs seeking venture capital - a major source of funding for growth - need to approach these investors as both sellers of their company's future and buyers of financing services, writes a venture capitalist and former entrepreneur, who provides a targeted plan for addressing each.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
When the author's company was selected to host an event featuring the President of the United States, a lot of hard work was required to pull it off. The PR benefit of hosting such an event, however, was a critical factor in helping fuel the company's continued growth.
Quality public relations is not a tactic but is an essential part of entrepreneurial success. Investing in public relations builds "return on reputation" (ROR) along with your products' "return on investment" (ROI) to build company value for the long term.
Most entrepreneurs at some point experience crises in their businesses, which require crisis communication strategies. The key is developing a crisis management strategy that is up-front about the problem at hand and also focuses on maintaining the firm's long-term viability.
Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
Once your trademark is registered, you'll need an active program to protect its use and ensure compliance. Detailed guidelines, monitoring and taking action against infringers can help.
Here's how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.
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