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Entrepreneurship : Article

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Qualities 4 Successful Entrepreneurs
Driessen Patrick W
9/25/2009
Article Resource
Summary:

Lessons learned, key qualities and insights that will help an entrepreneur to succeed.

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Pursuing Venture Capital
Link William J
4/1/2003
Article Resource
Summary:

Entrepreneurs seeking venture capital - a major source of funding for growth - need to approach these investors as both sellers of their company's future and buyers of financing services, writes a venture capitalist and former entrepreneur, who provides a targeted plan for addressing each.

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Publicity
FastTrac
1/25/2007
Article Resource
Summary:

Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.

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Public Relations: Hosting a Major Event
Kuhn Steve
1/8/2007
Article Resource
Summary:

When the author's company was selected to host an event featuring the President of the United States, a lot of hard work was required to pull it off. The PR benefit of hosting such an event, however, was a critical factor in helping fuel the company's continued growth.

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Public Relations More than Press Releases
Kraus Margery
1/4/2007
Article Resource
Summary:

Quality public relations is not a tactic but is an essential part of entrepreneurial success. Investing in public relations builds "return on reputation" (ROR) along with your products' "return on investment" (ROI) to build company value for the long term.

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Public Relations During a Crisis: Balancing Truths
Taffel Alan
1/4/2007
Article Resource
Summary:

Most entrepreneurs at some point experience crises in their businesses, which require crisis communication strategies. The key is developing a crisis management strategy that is up-front about the problem at hand and also focuses on maintaining the firm's long-term viability.

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Providing Adequate Production Facilities
FastTrac
1/18/2007
Article Resource
Summary:

Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.

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Protecting Your Product/Service
FastTrac
1/26/2007
Article Resource
Summary:

Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.

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Protecting Trademarks III: Enforcement
Sherman Andrew J
2/26/2001
Article Resource
Summary:

Once your trademark is registered, you'll need an active program to protect its use and ensure compliance. Detailed guidelines, monitoring and taking action against infringers can help.

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Protecting Trademarks II: Registration
Sherman Andrew J
2/19/2001
Article Resource
Summary:

Here's how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.

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