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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
As an entrepreneur you're probably looking for ways to increase executives' perks as a method of attraction and retention. One program you might consider is a medical reimbursement plan. Another is a key-man insurance policy--especially if you have business partners.
The founder of a placement agency recommends that entrepreneurs join various types of peer groups to piece together the support and contacts necessary to launch and build a company.
Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.
When he moved his business online, Jerry Kenefake needed a new way to market his promotions products. Pay-per-click advertising turned out to be that new way. Its power to measure results, track buying habits, and, oh yes, sell his products propelled his company forward, and he never looked back.
Universities and related organizations are major producers of patentable ideas. For entrepreneurs, the key is effectively working to license and commercialize these innovations. This article lays out a detailed strategy for entrepreneurs who want to commercialize licensed (and patented) technologies.
To develop a solid IP protection strategy, accumulate patent protection on as many of the unique and novel aspects of your product as possible. Approach the challenge of creating a patent strategy by considering all the components of your product, such as its design, its use, and its manufacture.
Before attempting to obtain a patent, entrepreneurs can use this ten-point checklist to determine if the benefits of protecting an invention outweigh the costs of prosecuting and protecting it under a patent.
When an entrepreneur discovered his business partner had caused potential problems in their company, he realized it was critical to establish a legal strategy that would help save his company and his livelihood.
This entrepreneur, passionate in the belief that Internet commerce was a huge opportunity, weathered the risk and realization of being an early player in the dot.com arena. Read how this CEO and cofounder overcame personal fear and desperation to heed the advice of the company's first board director.
A mature business facing altered circumstances might need to bring in a partner rather than just an employee, writes the author, who poses a series of questions for founders to address prior to making what could be a difficult leap.
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