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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Entrepreneurs can bring valuable experience and charisma to a classroom. This article describes techniques that can make or break your lecture and have students lining up for more instead of nodding out.
There's a very practical reason for a values-based, morally rigorous view of entrepreneurship. That is usually the only viable way for an entrepreneur to do business in the long run, the author asserts.
It's easy for an entrepreneur to kill any chance of raising money for his or her venture. Just fall into the trap of arguing one of the three great myths of business detailed in this article.
Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.
Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.
To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.
Financiers decode business plans, looking for the secrets of probable success. If yours shows a customer-driven opportunity that your company's talent, passion and skin in the game can actually pull off, they're more likely to be impressed.
Mentors help us confront adversity, seize opportunity, learn from mistakes, understand our strengths and grow as leaders. Learn how to be an effective mentor to other entrepreneurs. (Published Oct 2002)
Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.
It is now part of the lives of many professional women in the developed world to worry about what to do to improve the lot of their less fortunate sisters.
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