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Jennifer Lawton

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Creating an Entrepreneurial Culture
Lawton Jennifer
6/25/2001
Article Resource
Summary:

Developing an environment in your company that rewards hard work and wins employee loyalty always helps to foster success. That culture may be crucial when your business has to confront a crisis.

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Ethics and the Entrepreneur
Lawton Jennifer
12/1/2002
Article Resource
Summary:

With the nation's ethics deteriorating in the wake of widespread corporate scandal, entrepreneurs need to examine questionable practices in their own milieu, such as inflating expectations to attract funding, writes the author. Included is a look at the unlikely course this former high-tech company founder has taken in order to adhere to principles.

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Having the Relationship -- Even With the VCs
Lawton Jennifer
11/1/1997
Article Resource
Summary:

Venture capitalists aren't the vultures they're said to be. They're just investors, and the key to dealing with investors is having a relationship, according to this witty exchange between the author and her construct, the Everyman-entrepreneur, who discuss financing at a typical gathering for entrepreneurs.

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If You Don't Know the Way, Ask for Directions
Lawton Jennifer
11/21/2000
Article Resource
Summary:

Everything a computer person needs to learn for her business, she can get from her mentors--when they become members of her advisory board. First they provide expertise in sales, marketing, management and money matters. Then, morphing into a board of directors, they keep her on budget, on time and focused on her exit strategy. But perhaps their best lesson is that learning should be passed along to others.

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Managing Up and Down the Generational Ladder
Lawton Jennifer
7/1/1999
Article Resource
Summary:

Entrepreneurs, in particular, are having troubles with today's widespread age-disconnect between managers and employees. The many twentysomethings who are launching companies these days hire workers who are both younger and older than they are, writes the author, a frequent EntreWorld contributor. She maintains that to manage this so-called "generation gap," you'll need to build a common understanding based on your company's values.

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The Just-Right Business Plan
Lawton Jennifer
3/1/1999
Article Resource
Summary:

Entrepreneurs need a "just-right" business plan, one that provides a measuring stick for fast growth without overtaking performance, writes this computer-consulting entrepreneur.

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The Two Faces of Niche Marketing
Lawton Jennifer
2/1/1999
Article Resource
Summary:

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

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