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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article is specifically about managing creative people. But nearly any entrepreneur can benefit from a better understanding of the creative process and what motivates copywriters, designers, and programmers to perform at their very best. After all, the public face of your company might someday be in their hands.
Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.
Recruiting the best people begins with the having the best attitude--hire better than yourself--and, truth be told, doesn't end even after they're on the job. Ten practical tips delivered in classic Kawasaki style can deepen your insights and improve your skills.
Finding--and getting--the money you need to grow your company is important and exciting. Even more important, but too often not so exciting, is doing the right things in the right ways with that money. This article lists ten ways to "execute" effectively so the money does the job it's supposed to do.
Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
Complements are products or services that are consumed together or that enhance the consumption of one another, such as movies and popcorn. This in-depth article offers grounding in the theory of complementarity in business; practical examples, such as IBM and Linux; and questions to help you determine what role, if any, this approach can play in the growth of your company.
This brief, to-the-point article focuses on the financial side of handling a crisis, especially cash flow. But the larger message to entrepreneurs is that smart leaders can use crises to take their companies to the next level of performance.
A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.
Thanks to the Web, copyright laws are now front and center for entrepreneurs. Are the Fortune magazine quotes you use in your marketing e-newsletter protected? (Possibly) Are e-mails protected? (Yes and No) This article, while not legal advice, is an excellent, readable guide to today's changing copyright laws.
Is your business facing the need for additional man power? Does the workload or budget warrant hiring a full-time employee? If not, consider the alternatives covered in this article: temporary help services, employee leasing, professional employer organizations, and service contracting.
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