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Entrepreneurship : Link

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Small Company, Big Brand
1/19/2007
Summary:

For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.

Go To Source (www.businessweek.com)
Small is the New Big
1/25/2007
Summary:

In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.

Go To Source (www.podtech.net)
Speaking as a Performing Art
11/8/2007
Summary:

Making a presentation that will engage an audience is the goal of most entrepreneurs who are pitching to investors, selling to customers, or motivating employees. If you put these fantastic fifteen tips to work, they will put you on the road to public speaking success.

Go To Source (blog.guykawasaki.com)
Standard ROI Financial Analysis Tool
10/1/2006
Summary:

This workbook, developed to evaluate the value of a technology decision, will help you build a business case by examining the real impact to your corporation's bottom line.

Go To Source (www.nucleusresearch.com)
Start-Up Planning
11/16/2005
Summary:

This document provides a set of questions that will help you further define start-up costs for your business concept.

ShowDoc/eShipWebCacheRepository/Documents/Start_Up_Costs_Worksheet.pdf
Staying On Top Of Your Game
10/18/2007
Summary:

Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.

Go To Source (www.businessweek.com)
Staying On Top Of Your Game
10/18/2007
Summary:

Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.

Go To Source (www.businessweek.com)
Steps to Setting Up an ESOP
11/1/2005
Summary:

If you have decided an employee stock ownership plan (ESOP) is worth investigating, there are several steps to take to implement a plan. This article outlines the process including valuation, funding, finding a lawyer and trustee, and more.

Go To Source (www.nceo.org)
Structuring Corporate Buy-Sell Agreements
9/13/2007
Summary:

The death of a shareholder in a closely held corporation raises serious questions for the surviving shareholders--tax, valuation, funding, and control, among others. This relatively brief but highly informative article advises: state your piece and make your peace before your company faces one of life's tragic inevitabilities.

Go To Source (www.nysscpa.org)
Structuring Your Business Plan
9/1/2005
Summary:

This article suggests you think of your business plan as a production line. You have to document what goes into the success of your production line - talent, capital, market position, and more.

Go To Source (www.businesstown.com)

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