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Entrepreneurship : Link

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Interviewing Prospective Employees
8/2/2007
Summary:

This basic article on provides a practical overview of the interviewing process and specific questions to ask. It also points toward additional resources to help you hire the right people.The site itself is a solid resource for handling issues facing growing companies.

Go To Source (www.allbusiness.com)
The best-kept secrets of the world's best companies
8/23/2007
Summary:

Profiling twenty-five methods used by consistently successful companies to stay ahead, often way ahead, this article will at the very least give you great ideas you can adapt and at best spark a few of your own. The innovative, highly effective techniques range from extreme tracking of competitors' numbers (Hewlett-Packard) to providing thousands of toys and gadgets to spark creativity (Ideo) to betting on new-product launch dates (Microsoft) to bright red "bad news" file folders (Colgate-Palmolive) that can head off catastrophe.

Go To Source (money.cnn.com)
The Care and Feeding of the Creative Class
8/2/2007
Summary:

This article is specifically about managing creative people. But nearly any entrepreneur can benefit from a better understanding of the creative process and what motivates copywriters, designers, and programmers to perform at their very best. After all, the public face of your company might someday be in their hands.

Go To Source (www.fastcompany.com)
The Art of the Layoff
8/23/2007
Summary:

Did we learn anything about laying off employees during the dot-com bubble of 2000? Business pundit Guy Kawasaki thinks so, but just in case . . . he's provided in this blog thirteen on-target tips for entrepreneurs on the bubble now, even if they don't know it.

Go To Source (blog.guykawasaki.com)
The Best Funding Source for You
8/16/2007
Summary:

This article provides an excellent framework not only for how to raise money but also for how to think about raising money. Key point: Always stay nine months ahead of your need for cash.

Go To Source (www.entrepreneur.com)
The Competitive Intelligence Handbook
8/23/2007
Summary:

In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.

Go To Source (www.combsinc.com)
The Entrepreneurial Mind: Short-cut to Trouble
8/9/2007
Summary:

Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.

Go To Source (forum.belmont.edu)
Seven Steps to Effective Competitor Benchmarking
8/30/2007
Summary:

Benchmarking your firm's performance against the performance of others is essential to creating and following a strategic plan. The seven steps listed here from a professional competitive intelligence service will smooth the way to an improved ROI.

Go To Source (www.aurorawdc.com)
The Art of Distribution
8/23/2007
Summary:

Virality. Adjacency. Eyeballs. "Distribution" now means more than getting products from the factory to the store shelf. But there is a constant in the chaos: revenue production. If you run a consumer-facing venture, pay attention.

Go To Source (blog.guykawasaki.com)
10 Big Myths About Copyright Explained
8/3/2007
Summary:

Thanks to the Web, copyright laws are now front and center for entrepreneurs. Are the Fortune magazine quotes you use in your marketing e-newsletter protected? (Possibly) Are e-mails protected? (Yes and No) This article, while not legal advice, is an excellent, readable guide to today's changing copyright laws.

Go To Source (www.templetons.com)

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