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The Importance of Patents: It Pays to Know the Patent Rules
9/6/2007
Summary:

This article is to-the-point and practical with a couple of valuable tips. If you're on a budget, look into "provisional patents." Always seek out an attorney in the special intellectual property niche you're in, not just an IP generalist.

Go To Source (web.mit.edu)
The Hidden Cost of Outsourcing
9/6/2007
Summary:

The hidden cost here is outsourcing customer service functions. This article cites major corporations that tried it and didn't like it because customer satisfaction decreased. If you're a service company, think twice about short-term cost savings versus long-term competitive advantage.

Go To Source (money.cnn.com)
Geek Marketing 101
9/13/2007
Summary:

A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.

Go To Source (makemarketinghistory.blogspot.com)
The Narrowing GAAP
9/6/2007
Summary:

There's a convergence in international accounting standards (GAAP vs. IFRS, mainly) that entrepreneurs with growing global interests might want to be aware of, as reported by this lengthy article. However, larger corporations seem to be the key players right now.

Go To Source (www.cfo.com)
The Fast Company Interview: Jeff Immelt
9/6/2007
Summary:

In 1995, Jack Welch nearly fired Jeff Immelt for poor performance. Five years later Immelt found himself trying to fill Welch's shoes. How did he turn things around? What lessons are here for you as a leader and owner? Plenty. This interview is an inspiring, informative read.

Go To Source (www.fastcompany.com)
What's to be done about performance reviews?
9/27/2007
Summary:

This article is thought-provoking and will help entrepreneurs build both philosophy and practice concerning performance. For example: Should reviews be more about improving the company's results or more about improving the individual's performance? The extensive commentary from individual managers is especially valuable.

Go To Source (hbswk.hbs.edu)
Renovating Your Business's Location
9/14/2007
Summary:

This article provides a comprehensive and clearly presented overview of the professionals required to renovate or build a commercial structure and what they do. Great information for entrepreneurs who love their location but not their building.

Go To Source (www.entrepreneur.com)
The Scientific Way to Determine the Price of Your Products or Service
9/20/2007
Summary:

Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.

Go To Source (www.nfib.com)
ABC: An Introduction to ERP
9/6/2007
Summary:

This in-depth piece offers all the basics of Enterprise Resource Planning in a straightforward, no-nonsense way. It will be especially useful to owners of fast-growing organizations who need continuous efficiency improvement. ERP integrates all operations onto a single software platform and provides corporate-wide access. The main benefit is in order fulfillment.

Go To Source (www.cio.com)
When Start-Ups Can't Sell
9/27/2007
Summary:

Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.

Go To Source (www.angel-investor-news.com)

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