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Focused on the entrepreneurial world As the designated video channel for entrepreneurship, the e360TV Channel features content focused on important topics that are impacting the world of entrepreneurship as we know it.
Joe McCracken is Vice President of Business Development at Genentech, Inc. In this role, McCracken is responsible for all business development activities at the company, including the identification and negotiation of
collaboration and licensing agreements with academic institutions, biotechnology companies and pharmaceutical companies throughout the world. After a seven-year absence, McCracken rejoined Genentech in 2000 as Vice President of Business
Development. During his earlier time with Genentech, McCracken served in many capacities, culminating in positions as Director of Business Development and Representative Director of Genentech Ltd., Genentech's wholly owned subsidiary in
Japan. McCracken has more than 19 years of experience in technical, business development and market development roles with biotechnology and pharmaceutical companies. He has also served as Vice President of Technology Licensing and
Alliances at Aventis, and Vice President of Worldwide Business and Technology Development at Rhone-Poulenc Rorer S.A.
Joe McCracken, Vice President of Business Development at Genentech, walks through the founding and growth phase of the company. In particular, McCracken describes the culture at Genentech, which is credited for consistent ground breaking R&amp;D and the resulting financial success.
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