Home eMed Ideation Ideation Forming Your Business Idea Business Model Validation Ideation Articles Having the right mindset is as important as the right idea for a startup 7/10/2012 10:03:00 AM Succeeding as a life science entrepreneur takes more than a great idea. The entrepreneur must have a strong belief in his or her mission in order to face obstacles that present themselves. Three ways to look at a startup's total addressable market 6/28/2012 3:18:00 PM Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it. Watch Kauffman Foundation's experts break down a startup's business model 6/22/2012 3:38:00 PM A life science company's business model is important to its success. Read more about validating a business model.