A Kauffman Foundation site

entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Book Preview: Word of Mouth Marketing by Andy Sernovitz

Using barbers to promote prostate cancer treatments? Giving cabbies free rooms to boost occupancy rates at a hotel? These ideas are word-of-mouth marketing at its best. And there are plenty more, including ones you dream up for your company.

Add a Comment

0 Comments

Print

Rate This
  • 1
  • 2
  • 3
  • 4
  • 5

Search the Resource Center

Search Forum

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.