The 10 Ingredients of a Great Business Plan
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Martin Zwilling
If you think you only need a business plan to go fishing for capital, you are sorely mistaken.
A business plan--thoughtfully assembled and diligently updated--is the very blueprint for any company. It sets direction, facilitates communication and establishes performance metrics. Better yet, well-articulated business plans force business owners to constantly weigh the strengths and weaknesses of their operations.
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