Bootstrapping: From the Trenches to a State of Mind
Alex Welch, Cofounder and CEO, Photobucket Inc.
There are conventional bootstrapping strategies—like using your savings, maximizing your credit cards, and mortgaging your home. And there are unconventional strategies—like partnering with your former boss and convincing a local banker to give you a loan. In bootstrapping Photobucket, I've done all that—and more.