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From Concept to Commercial

The Research Commercialization and SBIR Center, now with over 130,000 members, is offering two online courses for faculty researchers, grad students, engineers and scientists in January 2011.

The courses are: 1. Understanding Patents and the Patent Application Process for Engineers and Scientists and 2. Product Development and the Innovation Process for Researchers. These are key courses that all researchers need to take in order to better understand the ecosystem in which they work. With government and private funders increasingly demanding real world impacts for their research dollars, understanding commercialization concepts is now important to winning research grants and supplementing research funding.

These courses are particularly useful for students looking for a job in the next 6-18 months, since employers are interested in researchers who understand commercialization. If you advise or supervise graduate students or post-docs, ensure that they enroll in these commercialization courses at the heavily discounted rates.

1. Understanding Patents and the Patent Application Process for Engineers and Scientists


Shubha Ghosh, Ph.D., J.D.
Professor of Law
University of Wisconsin Madison Law School

Sumita Ghosh, J.D., Ph.D.
Assistant General Counsel of Intellectual Property Scott & White Healthcare.

For more information and to register for this course, click here.

Costs: This online workshop course is offered at the cost of $197. For students the cost is $50 (with verification).

Dates/Times: Online meetings are Tuesday nights for 5 weeks

Tuesday, January 25, 2011 -- 7:00p.m.- 8:30p.m. ET
Tuesday, February 1, 2011 -- 7:00p.m.- 8:30p.m. ET
Tuesday, February 8, 2011 -- 7:00p.m.- 8:30p.m. ET
Tuesday, February 15, 2011 -- 7:00p.m.- 8:30p.m. ET
Tuesday, February 22, 2011 -- 7:00p.m.- 8:30p.m. ET

Overview: A patent is a grant issued by the U.S. Patent and Trademark Office (USPTO) giving inventors the right to exclude all others from making, using, or selling their inventions within the United States, its territories, and possessions for up to 20 years. Every inventor, entrepreneur, researcher, engineer, doctor, student and creative individual needs to know about patents and how you can benefit and be protected by a patent grant. Applying for a patent requires careful planning. Understanding the patent application, prosecution, and litigation process (both U.S. and internationally) is often critical to the commercialization of any technology and/or start-up company.

Specific Topics Include:

1. Review the context of Patents within the various IP Regimes (trademarks/copyrights/trade secrets/patents) 2. What is a Patent (utility patents, design patents, patenting computer programs and biotech, business method patents), what is patentable, and why pursue patent protection 3. An overview of the patent application process (from filing strategy, to actual filing, to prosecution, to issuance, to maintenance) 4. Anatomy of a U.S. Non-provisional Patent Application 5. Best practices relating to maintaining laboratory/engineers notebooks, avoiding patentability statutory bars, inventorship, dates of invention, and ownership of patents 6. Introduction to marketing, licensing, commercialization and valuation of issued and pending patent applications.
7. Exercises may include: searching prior art, using PAIR, filing electronically, claims analysis.

Textbook: Fundamentals of Patenting and Licensing for Scientists and Engineers by Matthew Ma

Additional Reference: A Guide to Filing a Utility Patent Application from the USPTO website: A Guide to Filing Utility Patent Application


2. Product Development and the Innovation Process for Researchers


Dr. Arthur Gooray
Product Development Manager,
Eastman Kodak Company

For more information and to register for this course, click here.

Cost: This online workshop course is offered at the cost of $197. For students the cost is $50 (with verification).

Dates/Times: This online workshop course is offered evenings:

Wednesday January 26, 8:00-9:30pm ET
Wednesday February 2, 8:00-9:30pm ET
Wednesday February 9, 8:00-9:30pm ET
Wednesday February 16, 8:00-9:30pm ET
Wednesday February 23, 8:00-9:30pm ET

Overview: This course will train and expose students/researchers to engineering excellence best practices utilized to develop breakthrough products with an entrepreneurial perspective. Entrepreneurship is the practice of starting new organizations, particularly new businesses in response to identified opportunities. Entrepreneurs take prudent risks and they assess costs, market/customer needs and persuade others to join and help. An entrepreneur is usually a positive thinker and a decision maker The focus of this class is to provide product development tools to enable risk analysis through management by facts.

A key enabler to achieving best in class product delivery schedule and ensuring total customer satisfaction is the utilization of the Time to Market (TTM) process. The TTM process is an empowering framework of action that brings together industry best practices, while encouraging innovation enabling tailored implementations to be adapted to a variety of value-added business models. Effective tools to execute the TTM process will be presented. Also, case studies demonstrating successful TTM will be highlighted. The course is arranged in three product delivery categories: social, economic and technology. However, the emphasis will be on technology commercialization best practices.

1. Staging for new products (The Upper Right Quadrant), Branding, Vector of Differentiation (VOD), Culture 2. The product development process. Focus on customer driven rather than technology driven. Technology and product platforms to react rapidly to the changing market needs- 3. How to succeed in the Market place. Best-in-Class (BIC) case studies – Marketing, Technologies, Products

Specific topics include:

1. Integrated product development process - technology maturity, technology commercialization and technology transfer best practices 2. Market, Product strategy, vision for commercializing disruptive technologies 3. Protecting the business case - overview of strategies to build a patent portfolio and avoid patent infringement 4. Managing product delivery value chain - extending the enterprise by value chain partnerships, supply chain management

Primary Textbook: Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Jonathan Cagan and Craig M. Vogel, Prentice Hall, 2002.

Additional Reference: Entrepreneurship: Successfully Launching New Ventures by Bruce Barringer and R. Duane Ireland

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