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FastTrac, Kauffman Foundation

You have to find ways to promote your products or services to the same buyers or target market over and over again. You should recognize the importance of staying in front of potential or existing customers to create interest to buy again or to refer a new customer. Promoting your business consistently does not always have to cost a lot of money. It does, however, require forethought and some creativity to find new and cost-effective ways to market your business.

The most common promotional activities to market your business include premiums, coupons and rebates, and product or service demonstrations. Telemarketing, trade shows, and networking also may be ways to get the word out about your business and stay in front of your target market. Don't forget emerging technologies that offer new avenues for promotion.


Premiums or gifts offer prospects or customers something at no extra charge and reinforce your brand. Also called promotional products or advertising specialties, premiumshave been around for quite a while. They include t-shirts, mugs, magnets, and cool gadgets that capture people's attention because they are unique.

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