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Revisiting the Face of 'Necessity Entrepreneurship'

John Tozzi

With the unemployment rate steady at 9.7%, not many Americans turn down job offers these days—especially those who have been laid off. Art Wells is an exception. The Portland, Ore., Web developer has left two job offers on the table in the last year. He chose instead to stick with the freelance business he started in late 2008 after being laid off by lighting manufacturer   Rejuvenation. Although he starts most weeks not knowing who he will be working for, new clients keep ringing. "Two new jobs called in this morning," Wells said during a 9:30 a.m. interview on a recent Friday.

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