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She's Driven to Success

Chris Baysden, Triangle Business Journal

Started with one Lincoln, limousine service now has more than 30 vehicles.

RALEIGH – On the day her divorce became final in 1990, Carrie Peele charged a total of $15,000 on three credit cards to buy a blue, 1986 Lincoln Town Car.

Peele wasn’t going on an emotional spending spree to boost her spirits. Instead, she was founding a business.

Thus was born Blue Diamond Limousines & Sedans, which provides transportation services to customers ranging from visiting celebrities to out-of-town executives to teenagers on prom night. Back then, Peele was the sole employee, the blue car was the only one available – and it didn’t take Peele long to regret her choice of hues.

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