You Always Start the Last Company
Hindsight is 20/20, or so the saying goes. It's useful to learn from the mistakes you made in your last venture, but realize that they might not apply to this venture. So, focus on things you can control (not your competition), be passionate about revenue (or hire someone who is), and remember that, as the author points out, "it's easier to keep spending under control than it is to get spending under control."
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