Kauffman Unveils Its First Ever Super Bowl PSA Honoring Entrepreneurs

Release Date: 1/30/2012

Media Contact:
Michael Emerson Dirda, 212-277-4320, michael.dirda@edelman.com, Edelman
Barbara Pruitt, 816-932-1288, bpruitt@kauffman.org, Kauffman Foundation

The Kauffman Foundation Unveils Its First-Ever Super Bowl PSA
Honoring and Inspiring Entrepreneurs

“Will it be you?” PSA preview is currently available online at www.youtube.com/user/KauffmanFoundation

(KANSAS CITY, Mo.) Jan. 30, 2012 – During the 2012 Super Bowl on Feb. 5, the Giants and the Patriots won’t be the only star athletes honored. The Ewing Marion Kauffman Foundation will be acknowledging the star athletes of the economy – entrepreneurs – in its first-ever public service announcement dedicated to inspiring the next great entrepreneurs to take action.

The “Will it be you?” PSA highlights entrepreneurs’ contributions to the economy, job creation and innovation. It also challenges viewers to consider turning their own ideas into businesses by directing them to www.willitbeyou.com, a Kauffman website that provides would-be founders with resources to help them get their plans moving—whether they are seeking inspiration, mentoring, networking, or other assistance.

“As jobs and the economy take center stage this election year, the Kauffman Foundation wants both policymakers and the public to be aware of the importance of entrepreneurs to solving our economic crisis,” said Wendy Guillies, Kauffman’s vice president of communications. “The most-watched television event of the year is the ideal opportunity for Kauffman to inspire entrepreneurs and, in the spirit of Super Bowl advertising, to do so in a fun and accessible manner.”

The 30-second PSA, which employs the same animated illustration style used in the Kauffman Foundation’s popular Sketchbook series, outlines the growth of a simple idea into a successful business and ends with a call to action for viewers. It will run in some of the nation’s largest television markets—New York City, Washington, D.C., San Francisco, and Kansas City. In addition to airing on television during the Super Bowl, the PSA is available nationally on the Kauffman Foundation’s YouTube channel and through other social media channels.

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