In the next meetup, Ryan Pitylak, Unique Influence, will share how his firm helps innovation companies like Food on the Table and OtherInbox find their ideal customers using lean methodology.
Pitylak shares the process he’s learned over the last 14 years helping companies find the right customers by closing what he calls the ‘Conversion Gap’. The Conversion Gap is the difference between the right customer vs. your current product offering and customer acquisition methods.
The Conversion Gap is narrowed during the Build-Measure-Learn feedback loop by:
◦Correctly identifying the ideal customers and understanding their needs
◦Rigorously testing each step of the acquisition funnel and iterating the product to efficiently acquire these customers
◦Scaling acquisition across multiple channels and customer segments when it’s time to grow
This is the event to attend if you want to learn how to acquire customers the lean way.
Pizza and conference room provided by OtherInbox.
Join us afterwards at Buffalo Billiards for drinks.
6:30-6:45pm Sign-in and socializing
6:45-7:00pm Announcements, General discussion, Pizza
7:00-8:00pm "Lean Customer Acquisition Techniques - Ryan Pitylak, Unique Influence"
8:00-8:30pm Q&A / Wrap-up
8:30 - ?pm Buffalo Billiards (Brazos and 6th).
Please RSVP as space is limited!