Open Mic with Dan
This is a 2 hour crash course in behavioral economics for your startup to help you change your customer's behavior.
Reserving a spot with eventbrite does not secure your spot for the Summit. IMP: To apply for the 2 day summit with interactive lectures from the top behavioral economists, go here.
Designing products and services that change behavior doesn't have to be hard. This intro session to behavioral economics will offer you a new look how your customers make decisions and how you can help influence these decisions.
To achieve an impact on the world, your company will need to change the way people behave and make decisions. Dan will help you think about how your product is positioned and designed in order to change their 'hard to change' behavior. How can you help your customers adopt your product? How you can increase their (addictive) usage? How you can build a team that loves what they do?
By unmasking the powerful tricks that our minds play on us, companies can understand their customers' day to day decision making. And then start to influence them….for the better.
Get customers to adopt, use and love your product.These techniques are proven to increase site conversion rates, create effective pricing strategy, improve customer and employee retention and overall help users change the 'hard-to-change' behavior.
Dan Ariely will help us understand how and why our customers make the decisions they do. And there's good news. If you understand their irrational decision making process, you can influence their decisions.
Speaker: Dan Ariely
James B. Duke Professor of Psychology & Behavioral Economics at Duke University. DanAriely.com
Dan is the author of two New York Times Bestsellers: 'Predictably Irrational: The Hidden Forces that Shape Our Decisions' and 'The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home.' He just published a new book, 'The (Honest) truth about Dishonesty'.
His research has been published in leading psychology, economics, and business journals, and has been featured occasionally in the popular press. He is a regular contributor to Marketplace on NPR.
Dan is the James B. Duke Professor of Psychology & Behavioral Economics at Duke university, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of Economics. He is also the founding member of the Center for Advanced Hindsight.