This conference is one in a series that the organizers throw twice a year to elevate the art and science of product development for technology and media firms.
The primary goal of the conference is to provide insight into strategy and technique for developing digital products that are used by lots of people, frequently.
Speakers
•Blake Eskin, 29th Street Publishing
•Greg Yardley, Jirafe
•Ian Spalter, R/GA
•Josh Elman, Greylock Partners
•Kevin Kearney, Hard Candy Shell
•Khoi Vinh, Mixel
•Lauren Feldman, Arkadium
•Matthew Smith, Shutterstock
•Michael Bourke, Elementality
•Sam Moreau, Microsoft Design
•Sheldon Gilbert, Proclivity Systems
•Ty Ahmad-Taylor, FanFeedr
Schedule
•9a-9.30a Light breakfast and schmoozing (food provided; light on the schmooze)
•9.30-9.35 Welcome by Ty Ahmad-Taylor and Kevin Kearney
•9.35-10.20 Kevin Kearney, Hard Candy Shell
•10.20-10.30 Break
•10.30-11.20 Greg Yardley, Jirafe "You've built a mobile application, how do you get people to use it?"
•11.20-11.30 break
•11.30-12.15 Panel discussion
•12.15-12.30p Break
•12.30-12.45 Mini-Ignite presentation showcase (three presentations on insight) moderated by Ian Spalter of R/GA
•Michael Bourke, Elementality "Best practices to accelerate product development"
•Lauren Feldman, Arkadium "How to optimize for Facebook's virality channels"
•Blake Eskin, 29th Street Publishing "Optimizing for good Chinese food in Prospect Heights using lean techniques"
•12.45-1.30 Lunch/Break (food provided)
•1.30-2.10 Sam Moreau, Microsoft Design "Creating a large-scale UX that works across devices"
•2.10-2.25 Break
•2.25-3.00p Ignite Presentations (six presentations on insight) moderated by Ian Spalter of R/GA
•3.00-3.40 Matthew Smith, Shutterstock "SEO for images: the best things that you can do, simply"
•3.40-3.55p Break
•3.55-4.20 Khoi Vinh, Mixel
•4.20-4.55 Talk #7
•4.55-5 Endnote
•5-6 Drinks
