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AMA Market Research SIG Breakfast with Laura Braunecker

4/26/2013 7:30 AM - 9:00 AM

Today, successful new products must meet consumer’s functional AND emotional needs. Join Laura Braunecker of Georgia Pacific as she takes you through a series of case studies demonstrating the value of breaking down a consumer’s emotional DNA and how that inspires new product ideas.

Laura is considered a local authority in the area of product innovation, and has a 15-year history of leveraging consumer input and internal teams in the development of new products. The brands that Laura has touched are consistently market leaders and include such household names as Kleenex®, Huggies®, Scott®, Viva®, Kotex®, and Graco ®.

This program is important for any organization looking to generate new revenue by launching breakthrough innovations, and will benefit those in marketing, product development, and an insights function.

3 Key takeaways

1. Product case studies that show how complex categories can successfully tap emotional responses.

2. Understand what observing emotional behavior in action can do if applied to product innovation.

3. Case study of influence when your consumer enters truly uncharted emotional territory.


AMA Members $25

Non-Members $30

ALL Walk-Ins $40

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Learn More: AMA Market Research SIG Breakfast with Laura Braunecker

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