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Demo Video Lab

2/8/2013 6:00 PM - 2/10/2013 6:30 PM

Who this is for?

DVL is ideally suited for startups and kickstarter projects that desire the quality of a professionally produced video, but only have a DIY budget to work with. 

Why do this?

•Create Product Awareness
•Increase Sales
•Add depth to your pitch

What do you get?

•You walk away with the a high-quality professional looking demo video
•Lectures covering the the "best of" tips, tricks and hacks
•Professionally recorded voiceover
•High-impact animation of your logo
•Access to professional equipment & on-site studio
•A dedicated video editor assigned to your project
•Software / App discounts & freebies


FRI 08

6:00 pm - 7:00 pm | The Calm Before The Storm
Upon Checking in, you'll have an hour to get situated and get to know your cohort.

7:00 pm - 7:30 pm | Pre-Game Huddle
Before catapulting you into a maelstrom of activity, we'll prime your pump with inspiration & motivation.
•What to Expect:
•Planning your attack
•Effective Time Management
•Tools & Software Review

7:30 pm - 8:30 pm | Scripting Writing 101 Lecture
A well crafted script is the foundation upon which all else rests. Here you'll be introduced to the art & science behind a compelling storyline.
•Components of a great script
•5 Sales Impulse Factors
•Case Study 1

8:30 pm - 10:30 pm | Scripting Writing 101 Lab
With insights from the lecture, teams will take to their workstations and start cranking out copy. Our mentors will be dropping in on teams to provide guidance and make sure the script stays on message.


SAT 09

8:00 am - 9:00 am | Breakfast

9:00 am - 9:30 am | Script Presentations
Here your script will leap from the printed to spoken word as professional actors read your script aloud in front of all. As scripts are presented, all teams will participate in a crowdsourced grading exercise which will help identify any weak spots.

9:30 am - 10:30 am | Script Polishing & Tweaking
Gleaning insights from the script presentations, you will work out the kinks in your script to ensure that your message is simple, concrete and evokes a smile.

10:30 am - 11:15 am | Storyboarding Lecture
Taking your finalized script, you will learn how to pair each sentence will its visual counterpart. We'll cover various thematic approaches to consider that will drive look & feel. Intro to the storyboard template:
•Case Study 1
•Case Study 2
•Case Study 3

11:15 am - 12:15 pm | Lunch

12:15 pm - 1:30 pm | Storyboarding Lab
Having arrived at a desired theme, you will take to the storyboard to sketch out shots and define media formats. Our creative team will be working intently with you during this phase to gel the approach and frame the narrative.

1:30 pm - 2:30 pm | Media Gathering Lecture
Grab some coffee and sharpen your pencils as we take a deep dive into techniques, tips and tricks.
•Sourcing still imagery
•Screen capture
•Shooting video
•Finding the right soundtrack

2:30 pm - 3:15 pm | Tools & Equipment
With a few key apps & accessories, your iPhone can be transformed into a powerful filming instrument.

3:15 pm - 6:00 pm | Media Gathering Lab
This is where the rubber meets the road and the road may fork for many teams. For some projects, filming footage will be the focus, while others will go on a stock photo safari.

At your disposal will be a mini-studio with all the equipment needed to capture professional quality footage; ideal for interviews & customer testimonials.

And, to give your brand some serious sting, our animators will create a high-impact animated logo opener that is sure to get attention.

6:00 pm - 7:00 pm | Dinner Served

7:00 pm - 8:00 pm | Video Editing 101 Lecture
Now that you have all your media assets, its time to jump into the timeline. We will jump into Adobe Premiere and cover the basics.
•The Premiere workspace
•Preparing Clips
•Sound Design
•CODEC Formats

8:00 pm - 10:00 pm| Open Work Lab


SUN 10

9:00 am - 10:00 am | Breakfast

10:00 am - 12:00 pm | Video Editing Lab
Here is where things really start to come together and excitement ensues. Taking your media assets, you be trimming clips, aligning audio and be doing plenty of experimenting. While this is a decidedly technical exercise, have no fear.

Assigned to each team will be a dedicated video editor to hold your hand or take the wheel when necessary.

12:00 pm - 1:00 pm | Lunch

1:00 pm - 2:00 pm | Delivering & Promoting Lecture
From compression to hosting, we'll walk you through the many options when confronted with exporting and then explore the best services to host your files.

2:00 pm - 4:00 pm | Video Editing Lab
Having just a few hours until showtime, you & your editor will work out any final kinks and polish every last frame to perfection.

4:30 pm | Project Submission Deadline

4:30 pm - 5:00 pm | Booze & Appetizers Served

5:00 pm - 6:00 pm | Project Screening Presentations

6:00 pm - 6:30 pm | Award Ceremony


Workshop Cost: $995

Register today and get a $200 discount ($795)

Learn More: Demo Video Lab

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