MaRS Best Practices Social Business An evolution in developing sustainability
Social Business: An evolution in developing sustainability
Feb 28, 2013 12:00 p.m. to 1:30 p.m.
101 College Street
A fundamental shift in business communications is taking place. Technology is changing rapidly, real-time discussions are having more impact on business and the global economy is moving toward greater efficiency and austerity. In this environment, it is critical to maximize effective communication and build a sustainable approach to customer retention.
Lean startups appreciate that social media is inherently inexpensive. But it is also key to recognize that it takes time and much effort―part of the “sweat equity” that many businesses require.
Join us as we discuss developing and implementing a social media and customer relationship management (CRM) business strategy. Learn about building a presence, maintaining a reputation and creating a sustainable business for the long term.
Part of the MaRS Best Practices Series
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