Blogging for Business
Blogging for Business
Alli Baker, Co-Founder, HireMeUp
Wednesday, January 30th from 6:30 - 8.00 pm
Blogs can be an incredibly effective means for generating interest, respect and authority for almost any business of any size. A great business blog creates value for current and prospective customers while supporting overall business growth. This class will cover the conceptualisation, design and development of a blog as well as the content creation, promotion and metrics-based optimization to ensure that you and your company are getting the most out of the channel.
The class is ideal for Business Owners and Entrepreneurs looking to have a web presence through a blog, as well as Communication and Marketing Professionals looking to add “blogging for businesses” to their skill set.
In this class you will learn:
How to set up and maintain a business blog, including editorial planning and content management
Your platform options and technological setup and design
How to identify your audience and create a plan to meet their needs
Analyze visitor metrics with Google Analytics
Alli Baker is the Co-Founder and Director of HireMeUp, a revolutionary mobile and web platform dedicated to taking the pain out of finding part-time and flexible work. Her background in Journalism, PR and marketing has seen her work with a variety of companies from multi-national to small business. With a focus on print and online, she has worked with and written for several U.S. newspapers with circulations ranging from a few thousand to a few million such as the Philadelphia Inquirer, USA Today and the McClatchy Newspapers Washington bureau. Since moving to Australia, she has used her journalism training and previous experience working as a media researcher to run her own media and marketing consulting business advising small businesses on how to implement a low-cost, high impact media and marketing strategy. It was in the early stages of starting her consulting business that she co-founded, HireMeUp.
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