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DTSB Summer Learning Window and Instore Displays that Pop

7/30/2013 8:00 AM - 9:00 AM

Window and In-store Displays that Pop:

Increase Revenue with Effective Displays.

Session Description:

Learn how well-executed window and in-store displays can tell your story and entice customers to enter your business and spend money. This interactive session will teach you the basic principles of display. We start out in the Rockne Room at the South Bend chocolate company and then we will walk over to Made in Michiana (behind the South Bend chocolate company) to see how these principles translate into action. There will of course be plenty of time for questions.

About the presenter:

Susan Chipman is an expert in merchandising, window displays, and in-store displays. She received her bachelors from Purdue in Retail Management. During her 13 years working for Cracker Barrel as retail manager she was responsible for opening several stores in this region. For the past 10 years she has been the director of retail services at Granger Community Church helping the church establish a retail bookstore and café presence. She also consults with other church bookstores around the country.

This session is free to downtown business owners/employees. All others $5 at the door (cash or check).

If you have questions, please contact Downtown South Bend, Inc. at or phone the DTSB main office at 574-282-1110.

Doors open 15 minutes prior to session start time to give you time to get settled with a cup of coffee in your seat. This session starts promptyly at 8:00am.

Learn More: DTSB Summer Learning Window and Instore Displays that Pop

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