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Santa Barbara SCORE 10 ways to maximize your sales using the web to access retail store distributi

7/24/2013 8:00 AM - 10:00 AM

John Richardson, a SCORE counselor, is a proven Senior

Level Technologist with over 12 years of in-depth

experience delivering web based e-commerce solutions

(point of sale and fulfillment) as Product Manager,

COO, Manager of e-Business, Applications Development

Manager, Chief Technology Officer and Senior Co n u s l t a n t

for Amarevant, an innovative web design and development company

based in Santa Barbara, CA which was founded in 2001. They

specialize in creating content management systems for small and

medium businesses.

When: Wednesday, July 24th, 8am

How to take your business.....

“FROM THE INTERNET

WINDOW TO MACY'S WINDOW”

10 ways to maximize your sales using the

web to access retail store distribution

Paul Weiss, a SCORE counselor, has been bringing products

to market throughout his professional life. He spent

12 years at Macy’s Department Store, rising to the level of

senior men’s furnishings buyer. He then became vice-president/

national sales manager and ultimately president of

Schoenfeld Neckwear, which he then purchased and created Mallory

and Church Corporation. Under his stewardship the company became

the third largest volume manufacturer, wholesaler and distributor of

men’s accessories in North America. Paul engineered licensing partnerships

with national and international brands that included Calvin Klein,

Donna Karan, Nautica, Lanvin, Fendi and Aquascutum.

WEB

1. Marketing Site

2. Affi liate Agreements

3. Online Meetings

4. Social Media

5. Pay Per Click

RETAIL (Bricks and Mortar)

1. Your Own Retail Store

2. Direct Contact With Retailers

3. Independent Sales Reps

4. Wholesale Distribution

5. Licensing Agreements

Richardson

Where: Santa Barbara Chamber of Commerce

924 Anacapa Street

FREE!

Learn More: Santa Barbara SCORE 10 ways to maximize your sales using the web to access retail store distributi

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