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Tenth Annual Healthcare Unbound Conference

7/11/2013 8:00 AM - 7/12/2013 6:00 PM

ABOUT THE CONFERENCE

This event builds on the strength of our nine previous Healthcare Unbound conferences. The Conference offers timely and practical information as well as visionary perspectives. Over the years the conference has attracted hundreds of high-level executives and clinicians from the across the US and abroad. This year, the program is being organized in association with the Collaborative Health Consortium, a member-supported industry group of companies and individuals devoted to enabling collaborative care and the businesses, technology and care delivery ecosystems that support collaboration for better health.

- See more at: http://tcbi.org/hcub13/#sthash.bBj3uQdY.dpuf

07:00 AM

REGISTRATION / SPONSOR / EXHIBITOR SHOWCASE & CONTINENTAL BREAKFAST

08:00 AM

CHAIRPERSONS’ OPENING REMARKS

Vince Kuraitis, JD, MBA, Principal, Better Health Technologies, LLC

Jay Srini, MS, MBA, FHIMSS, Chief Strategist, SCS Ventures & Adjunct Assistant Professor, University of Pittsburgh

08:30 AM

KEYNOTE ADDRESS: REPLATFORMING HEALTHCARE

The U.S. healthcare system has been built on physical platforms -- where face-to-face interactions and the physical location of hospitals and doctors have defined the platforms. U.S. healthcare is being replatformed on digital, virtual platforms.

The presentation will cover:

What can healthcare learn from roadkill autopsies of other industries?

What’s a platform? More than you might think.

Kiss your old business model goodbye.

It’s the experience, not the location. New types of value.

How do we enable the innovators? Competitive advantage from sharing information and workflow.

Now what? Opportunities and action steps.

Vince Kuraitis, JD, MBA, Principal, Better Health Technologies, LLC

09:00 AM

KEYNOTE ADDRESS: GOVERNMENT-PRIVATE SECTOR COLLABORATION TO PROMOTE TECHNOLOGY-ENABLED CONSUMER ENGAGEMENT

Leslie Kelly Hall, Senior Vice President of Policy, Healthwise

Lygeia Ricciardi, Director of the Office of Consumer eHealth, Office of the National Coordinator for Health IT, US Department of Health and Human Services

9:30 AM

KEYNOTE ADDRESS: THE CRITICAL ROLE OF ANALYTICS IN MANAGING POPULATION HEALTH

In the U.S. Healthcare sector, three major transformations are happening simultaneously: a change in the payment model, a change in the care model and a change in the organization model. There’s a real business imperative to initiate change in our information assets. Getting it right means understanding how technology can be used and deploying systems that enable us to reach our goals. The data and appropriate use of that data is what will transform healthcare. We must connect people, data and knowledge to understand the social determinants of health and the complex relationships of what happens in society to better manage population health.

Sean Cassidy, GM, Enterprise Provider Analytics, Premier, Inc.

10:00 AM

SPONSOR / EXHIBITOR SHOWCASE & REFRESHMENTS

10:30 AM

KEYNOTE ADDRESS

Dan Conroy, Head of Business Development, CarePass Platform, Aetna

11:00 AM

KEYNOTE ADDRESS: WHAT TO DO WITH BEHAVIORAL ECONOMICS: A PRAGMATIC APPROACH FOR IMPROVING YOUR PROGRAMS

The presentation will review the key concepts and behavioral underpinnings of behavioral economics with a particular focus on using the concepts to influence health behavior. It will combine a review of research of what works with practical examples of how to incorporate these strategies into program design.

Daniel L. Newton, PhD, Staff VP Product/Solutions Development and Behavioral Economics, Anthem Care Management, WellPoint

11:30 AM

KEYNOTE ADDRESS: MAY I ASK YOU A PERSONAL QUESTION? PERSONAL HEALTH SUPPORT ON A POPULATION BASIS

Do people really care about their health? What are the inhibitors and stimulants of change? Should we stop focusing on health risk to change it? This presentation presents some alternative concepts for driving highly personalized change solutions including: focusing on transactional data like food shopping, sleep, mood, and caregiving status, as well as exercise and eating; psychodemographic based communication and program guidance; focus on energy and purpose rather than risk & health. We explore how to put these concepts into play on a population wide basis.

Neal Sofian, MSPH, Director, Member Engagement, Premera Blue Cross

12:00 PM

SPONSOR / EXHIBITOR SHOWCASE & LUNCHEON

01:15 PM

KEYNOTE ADDRESS: INTEROPERABILITY STANDARDS: CONNECTING EHRS & CONSUMER HEALTH TECHNOLOGIES

Healthcare delivery has the potential to transform outcomes. Remote monitoring studies have demonstrated that when patients are engaged and can share self-collected health data with their providers, outcomes improve. Today, many patients engage in personal connected health in silos, unable to establish connectivity between their various devices and apps, while providers accrue data generated in the office or hospital in an EHR that’s expensive to maintain. Most EHRs are unable to accept patient-generated data, in part due to prohibitive system integration issues. Adopting standards for end-to-end, plug-and-play interoperability can dramatically reduce system integration issues and facilitate a transformative connectivity between patients and providers.

Chuck Parker, Executive Director, Continua Health Alliance

01:45 PM

KEYNOTE ADDRESS: COLLABORATIVE WORKFLOWS: HOW MOBILE POINT OF CARE ENABLES REAL-TIME COLLABORATION

With the coming of Healthcare delivery payment reform you can’t afford inefficient workflow. Avoiding unnecessary readmission and unneeded patient visits becomes an economic imperative. Hear how mobile IT tools, which can facilitate both real time synchronous communications and secure streaming medical data, can help you achieve both of these goals. Understand how collaborative workflows that can streamline your organization’s outcomes are the best way to ensure your ongoing growth and sustainability.

Mark Blatt, MD, Worldwide Medical Director, Enterprise Solution Sales, Intel

02:15 PM

KEYNOTE ADDRESS

02:45 PM

KEYNOTE ADDRESS: GETTING BEYOND THE HYPE OF DISRUPTION IN HEALTHCARE AND FOCUSING ON ACTIONABLE INNOVATION

What’s needed for healthcare technology innovation in a value- and outcomes-driven model?

There’s a ton of hype surrounding disruptive technology innovation in healthcare but nothing is truly making a dent in the healthcare industry the same way as disruptions have occurred in other industries. The slow but sure march from Fee For Service Based Care to Outcomes Driven Care has certainly started but it’s neither fast enough nor substantial enough to bend the cost curve or improve value to patients in the short term. Join award-winning and internationally recognized health tech futurist Shahid Shah, known as “The Healthcare IT Guy” across the internet, as he talks about how we can get beyond the hype by focusing on actionable innovation. Specifically, he will answer the following questions:

What does innovation in healthcare mean?

Where are the major areas in healthcare where innovation is required?

Important takeaways for the attendees of this session will include:

Understand PBU: Payer vs. Benefiter vs. User

Understand why healthcare businesses buy stuff so you can build the right thing

Shahid N. Shah, CEO, Netspective

03:15 PM

KEYNOTE ADDRESS: COLLABORATIVE INNOVATION: BENDING THE COST CURVE THROUGH ADVANCED HEALTHCARE AT HOME

Collaboration, coopetition and innovation are fueling the advancement of healthcare at home. New models of continuum based care navigation and advanced care management are yielding striking results, reducing cost and increasing quality. Much is being learned as collaborative efforts evolve. Organizational waste, system gaps and stresses are becoming clearer; revealing detailed market opportunity. Our discussion will address service of the highest cost, chronic disease population through innovative partnerships and integration of “Unbound” technologies.

Cynthia Campbell, Associate Director Operational Consulting, Fazzi Associates, Inc.

03:45 PM

SPONSOR / EXHIBITOR SHOWCASE & REFRESHMENTS

Choose From Track A, B or C

TRACK A – Government - Private Sector Collaboration to Promote Technology-Enabled Consumer Engagement

Day 1 Track A

04:15 PM

TRACK A: INTRODUCTORY SESSION, INCLUDING AN OVERVIEW OF ONC’S 3A’s APPROACH (ACCESS, ACTION, ATTITUDES)

Why consumer engagement in healthcare matters

Overview of ONC’s 3As approach (access, action, attitudes)

Why a collaborative approach between public & private sectors is key (exemplified by MU FACA process and Blue Button Pledge Program)

Leslie Kelly Hall, Senior Vice President of Policy, Healthwise

Lygeia Ricciardi, Director of the Office of Consumer eHealth,Office of the National Coordinator for Health IT, US Department of Health and Human Services

TRACK B - Entrepreneurship & Innovation

Day 1 Track B

04:15 PM

TRACK B: PRESENTATIONS BY THE HEALTHCARE UNBOUND STARTUP OF THE YEAR AWARD FINALISTS

The session will feature brief presentations by the three finalists. Following the presentations, there will be a Q&A period.

Award Chairpersons:

Steve Adams, Chairman & President, Collaborative Health Consortium

LeAnna J. Carey, Founder, TheHealthMavenGroup & Chief Digital & Healthcare Officer, Innovation Excellence

TRACK C - Consumer Engagement & Accountable Care

Day 1 Track C

04:15 PM

TRACK C: PANEL DISCUSSION: WHAT’S NEXT FOR mHEALTH?

The market for mobile health (mHealth) products and services is an important area which can be a catalyst for healthcare’s evolution, dramatically altering healthcare delivery and the patient experience. In the health system of the future, patient care will be greatly enhanced by a connected and seamless information flow between patients and other stakeholders, with mobility being a core need for all users of health information. With a growing ocean of mHealth applications, scalability, sustainability, security, interoperability are some of many points which will continue to be vital for developers.

mHealth can provide new ways for patients to be engaged in their health, beyond those interested in the “quantified self”, to shift the focus in healthcare from treatment to wellness. The healthcare industry therefore has the unique chance to harness this opportunity to create positive change.

There is the argument that regulation and restrictions could impede innovation, as the freedom of the market has fostered the rapidity of modernization in mHealth technology. However, other hurdles exist for developers, such as achieving adoption and sustained use of mobile applications, where users from physicians, to patients need to better understand what apps can make a real difference and which are just noise.

The panel will explore some of the ways mHealth is transforming healthcare and also tackle some of the serious questions, offering insight and solutions for those facing mHealth's distinct challenges.

Moderator:

Daniel Ruppar, Research Director, Connected Health, Frost & Sullivan

Panelists:

Ben Chodor, Co-Founder, Happtique

Wayne Guerra, MD, MBA, Co-Founder & Chief Medical Officer, iTriage

Keith Toussaint, Executive Director, Business Development, Global Business Solutions, Mayo Clinic

Additional Panelists To Be Announced

05:30 PM

CONCLUDING PLENARY SESSION

Panel discussion featuring conference chairpersons. Opportunity for audience Q&A.

Healthcare Unbound Startup of the Year award ceremony

06:00 PM

DAY ONE CONCLUDES; SPONSOR/EXHIBITOR SHOWCASE & NETWORKING RECEPTION

Day 2

07:30 AM

SPONSOR / EXHIBITOR SHOWCASE & CONTINENTAL BREAKFAST

TRACK A – Government - Private Sector Collaboration to Promote Technology-Enabled Consumer Engagement

Day 2 Track A

08:00 AM

TRACK A: CHAIRPERSONS’ OPENING REMARKS

Leslie Kelly Hall, Senior Vice President of Policy, Healthwise

Lygeia Ricciardi, Director of the Office of Consumer eHealth, Office of the National Coordinator for Health IT, US Department of Health and Human Services

08:15 AM

TRACK A: BLUE BUTTON OVERVIEW

The Blue Button brand – the purpose of the brand and recent Eliza research related to consumer demand/messaging

Technical requirements – MU2 VDT requirements and how they relate to Blue Button Plus (explain context of how they were developed via joint public/private process)

Blue Button Vision: What industry is working on

BB: Correct

BB: Direct

BB: Subscribe/Publish

The Blue Button Pledge Program – who the members are

Leslie Kelly Hall, Senior Vice President of Policy, Healthwise

Lygeia Ricciardi, Director of the Office of Consumer eHealth, Office of the National Coordinator for Health IT, US Department of Health and Human Services

09:00 AM

TRACK A: EXAMPLES OF BLUE BUTTON IN ACTION

Highlight “data holder” users of Blue Button Plus

Highlight “data receiver” users of Blue Button

Highlight “non data holder” promoters of Blue Button

DIRECT: Digital Trust for Patients in HIT

Moderators:

Leslie Kelly Hall, Senior Vice President of Policy, Healthwise

Lygeia Ricciardi, Director of the Office of Consumer eHealth, Office of the National Coordinator for Health IT, US Department of Health and Human Services

Panelists:

Christina Caraballo, MBA, Healthcare Strategist, Get Real Health

Bettina Experton, MD, MPH, CEO, Humetrix

Jeff Donnell, President, No More Clipboard

Susan Woods, MD, MPH, Director of Patient Experience, Connected Health, Veterans Health Administration

10:00 AM

SPONSOR / EXHIBITOR SHOWCASE & REFRESHMENTS

10:30 AM

TRACK A: PATIENT ENGAGEMENT FRAMEWORK

The five phases of the National eHealth Collaborative Patient Engagement Framework - 1)Inform me; 2)Engage me; 3)Empower me 4)Partner with me 5)Support my e-community

Certification program

Leslie Kelly Hall, Senior Vice President of Policy, Healthwise

11:15 AM

TRACK A: LOOKING FORWARD TO THE NEXT FRONTIER IN PUBLIC/PRIVATE COLLABORATION TO PROMOTE PATIENT ENGAGEMENT

Looking forward: the next frontier in public/private collaboration re patient engagement

Error correction by patients

PGHD

Open Notes

Other possible considerations for MU3 and future policy work

Interactive discussion with participants about areas of greatest priority/interest

Collaborative care platforms

NPWF paper review

Role of EHR in collaborative care

Moderators:

Leslie Kelly Hall, Senior Vice President of Policy, Healthwise

Lygeia Ricciardi, Director of the Office of Consumer eHealth, Office of the National Coordinator for Health IT, US Department of Health and Human Services

Panelists:

Susan Hull, MSN, RN, Chief Clinical Informatics Officer, Diversinet & CEO, Wellspring Consulting

Lisa R. Nelson, MSc, MBA, Consultant, Life Over Time Solutions & PGHD HL7 lead

Holly Miller, MD, MBA, FHIMSS, Chief Medical Officer, MedAllies, Inc.

L. Scott Brown, Co-Founder and President, MyDirectives

Erin Mackay, Associate Director, Health Information Technology Programs, National Partnership For Women & Families

Susan Woods, MD, MPH, Director of Patient Experience, Connected Health, Veterans Health Administration

This session concludes at 1:00 PM

TRACK B - Entrepreneurship & Innovation

Day 2 Track B

08:00 AM

TRACK B: CHAIRPERSON’S OPENING REMARKS

Steve Adams, Chairman & President, Collaborative Health Consortium

08:15 AM

TRACK B: WIRELESS CAPABLE MEDICAL DEVICES WITH SIGNIFICANT SOFTWARE AND DATA INTEGRATION ARE THE FUTURE

Topics discussed:

Things that kill and harm human beings today are very different than just 100 years ago

Health policy and payments are shifting to deal with new realities

Marketplace and industry challenges for device vendors

Why wireless connectivity is good business

Why wireless connectivity is a disruptive innovation

Key takeaways:

Wireless is a business enabler but there’s a lot to consider.

Hardware, sensors, and software are transient businesses but data lives forever. He who owns, integrates, and uses data wins in the end.

Data from devices is too important and specialized to be left to software vendors, managed service providers, and system integrators.

Shahid N. Shah, CEO, Netspective

09:00 AM

TRACK B: HEALTHCARE INNOVATION: A YEAR OF MAGICAL THINKING

It is one year later since our Innovation Workshop at Healthcare Unbound. What have we learned? After one year of interviewing healthcare innovators and entrepreneurs, it is clear that these risk takers share many of the same characteristics; their viewpoints on transforming healthcare are solidly disruptive, and they do not necessarily see innovation as a tool of entrepreneurship. Their insight on what type of thinking will produce future innovations and growth opportunities will be shared.

LeAnna J. Carey, Founder, TheHealthMavenGroup & Chief Digital & Healthcare Officer, Innovation Excellence

09:30 AM

TRACK B: WHICH IS MORE PAINFUL-BEING A PATIENT OR A HEALTHCARE ENTREPRENEUR?

Alan Blaustein is a serial entrepreneur and Stage IV cancer survivor, and will discuss the patient perspective and how it has shaped his most important company to date – CarePlanners. As Alan laid in his hospital bed, he watched dozens of his roommates’ families try to deal with navigating the complexities of the healthcare marketplace. The frustration was palpable in every single instance. Not one to stand on the sideline, Alan started CarePlanners to create a nationwide network of healthcare experts to help patients and their caregivers better manage their ongoing interactions with the health+care ecosystem through both personal services and online tools. It has been an amazing experience, as an entrepreneur in the healthcare arena and as a patient, and Alan looks forward to providing you with some perspective on both.

Alan Blaustein, Founder, CarePlanners

10:00 AM

SPONSOR / EXHIBITOR SHOWCASE & REFRESHMENTS

10:30 AM

TRACK B: FINANCIER PANEL DISCUSSION

Leading investors discuss the opportunities, challenges and critical success factors for startups and more established companies in the connected health space.

Topics to be covered include investor perspective on key investment criteria, including:

Team- Capabilities, experience and track record, team dynamics, enthusiasm

Business Model- what problem is this solving and who is willing to pay for it; scalability, market potential, exit potential

Product- Technology, quality of product/service, value proposition, uniqueness of offering

Finances- Use of funds, financing terms, financial risk, potential for returns

The panel will also address the role of incubators and accelerators in stimulating HIT innovation and strategies for managing gaps in funding (options between angel and venture capital funding).

Moderators:

Steve Adams, Chairman & President, Collaborative Health Consortium

Jay Srini, MS, MBA, FHIMSS, Chief Strategist, SCS Ventures & Adjunct Assistant Professor, University of Pittsburgh

Panelists:

Steve VanNurden, President & CEO, Fitzsimons Redevelopment Authority (FRA)

Mark Lupka, Managing Partner, High Country Ventures

Peter Adams, Executive Director, Rockies Venture Club

11:30 AM

TRACK B: IGNITE SESSION – BRIEF PRESENTATIONS BY INNOVATIVE STARTUP COMPANIES

Moderator:

Nate DiNiro, Principal, VivaPhi, Inc.

12:30 PM

TRACK B: NOBODY WANTS ANOTHER BUTTON – HOW TO TRANSLATE USER REQUIREMENTS INTO DESIGN SOLUTIONS

So you’ve reached out to your users, gathered heaps of feedback, requests, and complaints… now what? In this talk, Barbara will help you extract the meaningful bits of insight from your user feedback, and translate ‘what users say’ into ‘what users need’.

Consider the source. You’ll get different feedback from different stakeholders. Make sure the primary user has the primary voice.

Conflicting requests – are they really conflicting? One person asks for a blue button at the top. Another asks for a red button at the bottom. Could they really be asking for the same thing?

Ask the right questions to get the right answers.

Think about your reasons for reaching out to your users. To understand workflows? To prioritize tasks? To evaluate design concepts? Frame your questions to help your users give meaningful answers.

People don’t know what they want, they want what they know. Patients, clinicians, caregivers etc. typically aren’t designers. Don’t ask them to design your product.

Barbara Spanton, Lead UX Designer – Healthcare, Macadamian Technologies

This session concludes at 1:00 PM

TRACK C - Consumer Engagement & Accountable Care

Day 2 Track C

08:00 AM

TRACK C: CHAIRPERSON’S OPENING REMARKS

Mitch Work, MPA, FHIMSS, President & CEO, The Work Group, Inc.

08:15 AM

TRACK C: PANEL DISCUSSION: EARLY SUCCESSES WITH VALUE-BASED CARE USING HEALTHCARE UNBOUND TECHNOLOGIES

This panel presentation will focus on early successes by value-based driven health care organizations using Healthcare Unbound technologies to demonstrate both clinical improvements and cost efficiencies across a wide range of medical conditions. Panelists will present real world case study vignettes on their experiences supported by metrics. Programs targeting diabetes, heart failure, depression, general frailty, and other related programs will be presented. We will address:

Technology platform and approach used

Brief history of the healthcare organization in addressing value-based care

Role of Healthcare Unbound technologies including remote telemonitoring

Outcomes including hospital readmission rate reduction and other efficiencies

Cost savings/ROI

Lessons learned

Future directions

Moderator:

Mitch Work, MPA, FHIMSS, President & CEO, The Work Group, Inc.

Panelists:

Richard Katz, MD, George Washington University Medical Center

Stacey Force, Director of Commercial Marketing, Honeywell HomMed

Virginia Bockert RN, BS, Telehealth Case Manager, Lee Memorial Health System Home Health

Cathy Brady RN, BS, WCC, Lifeline and Telehealth Program Manager, Lee Memorial Health System Home Health

Malinda Peeples, RN, VP Clinical Advocacy, WellDoc

09:15 AM

TRACK C: LEVERAGING HEALTH INFORMATION EXCHANGE TO BOLSTER ACCOUNTABLE CARE ORGANIZATIONS

A key foundation for a successful accountable care initiative is built upon a comprehensive health information technology (HIT) strategy. Such a strategy must include HIT systems that allow patients’ clinical information to be accessible in real-time to care providers across the entire delivery system. It also includes analyzing clinical data at a population level to improve outcomes and reduce costs. Learn how Colorado’s only Pioneer ACO, Physician Health Partners, is leveraging the electronic health information exchange for its accountable care initiatives.

Larry Wolk, CEO, CORHIO

Jim Hogan, Director of Information Technology, Physician Health Partners (PHP)

10:00 AM

SPONSOR / EXHIBITOR SHOWCASE & REFRESHMENTS

10:30 AM

TRACK C: PANEL DISCUSSION: REDUCING HOSPITALIZATIONS THROUGH PATIENT-CENTERED CARE NAVIGATION – COLLABORATING WITH POST-ACUTE PROVIDER NETWORKS

There is no secret to the formula for controlling healthcare costs. Keep people with chronic or life-limiting conditions in the lowest-cost, safest care location; move them from one location to another, when clinically appropriate, under the guidance of a care transition-trained case manager; and support their independent self-care skills to the extent possible. This requires communication, collaboration and cooperation among primary care physicians, acute care settings and post-acute care providers. This panel will include healthcare professionals and industry analysts who have either studied collaborative care networks or directly created networks that have reduced avoidable hospital readmissions from the 20% range to single digits.

Moderator:

Tim Rowan, Editor & Publisher, Home Care Technology Report

Panelists:

Proteus Duxbury, Director of Technology Strategy – Virtual Health Services, Catholic Health Initiatives

Cindy Campbell, Associate Director Operational Consulting, Fazzi Associates, Inc.

Additional Panelists To Be Announced

11:30 AM

TRACK C: DIGITAL ENGAGEMENT: LEVERAGING GAMIFICATION, MOBILE AND SMART BIG DATA FOR MEANINGFUL USE AND VALUE BASED CARE

Digital Engagement is a high touch, high tech connection with people that provides real utility in solving problems, improving convenience, and enriching lives. Everyone knows we have to engage the patient but everyone is looking for the right recipe. Digital Engagement harnesses the power of media embraced by billions including mobile, social media, gamification/gaming, care coordination, big data predictive analysis, behavioral economics and extreme personalization integrated with a person’s care team. Now is the time to support fitness, health and health care 24x7 through compelling Digital Engagement strategies, technologies, products and services.

Douglas Goldstein, eFuturist & Senior Vice President, Customer Innovation, Healthgrades

12:00 PM

TRACK C: STRATEGIES FOR DRIVING PATIENT ADOPTION OF TECHOLOGIES FOR HEALTHY LIFESTYLES

As organizations look at the mandates for managing population health, achieving patient engagement within reasonable cost is absolutely essential. Technology provides many solutions to enable this but the missing piece is patient adoption. Without patient adoption and the necessary changes in behavior, it will be impossible to achieve the level of quality, cost and patient satisfaction required for the success of reform efforts. In this session, we discuss the results of our work on identifying the levers that drive patient adoption of various technologies. We also cover our approach to behavioral modeling that can help providers and payers segment high risk populations and identify the specific patients to target for focused interventions to drive a change in behavior required for healthy lifestyles.

Nilesh Chandra, Business Architect, PA Consulting Group

12:30 PM

TRACK C: TO BE ANNOUNCED

This session concludes at 1:00 PM

01:00 PM

CONFERENCE CONCLUDES; Luncheon for Attendees of Optional Post-Conference Workshops

02:00 PM

OPTIONAL POST-CONFERENCE WORKSHOP: PATIENT JOURNEY MAPPING TO INFORM DESIGN DECISIONS

Workshop Hours 2:00 – 6:00 PM

In this workshop, attendees will learn how to incorporate research and insights and a patient's experience with an illness into a single patient journey map. From initial diagnosis, through treatment, and towards maintenance, we'll look at all aspects that affect the patient's experience, such as other stakeholders, emotions, technology, context, and events.

Through this journey mapping exercise, workshop participants will learn how to identify critical moments (pain points, insights and opportunities) and determine how technology could support the patient's needs at those times. This user-experience-centered approach will provide invaluable information and allow you to design useful products that are truly focused on supporting your patient's needs.

You don't need to know how to draw pretty pictures (or even straight lines for that matter) to create an effective journey map. We'll break down the process of mapping a journey into small exercises, support you with the tools and guidance you need, and you'll be amazed with the insights we expose which you can directly apply to your design decisions.

Target audience:

Telehealth, IT, medical device, eHealth, mHealth and consumer technology companies; healthcare providers; entrepreneurs, etc.

Workshop Instructors:

Barbara Spanton, Lead UX Designer – Healthcare, Macadamian Technologies

Anneliis Tosine, User Experience Researcher - Healthcare, Macadamian Technologies

Please contact TCBI if you are interested in speaking opportunities.

Tel: 310-265-2570 Email: info@tcbi.org

- See more at: http://tcbi.org/hcub13/agenda/#sthash.JCX22vNa.dpuf

Learn More: Tenth Annual Healthcare Unbound Conference

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