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Business Hacking Bootcamp

6/24/2013 9:00 AM - 6/28/2013 5:45 PM

ABOUT THIS WORKSHOP SERIES

Successfully bringing an idea to market requires a combination of skills which are rarely taught together: the experimental techniques of a product manager; the insight of UX designer; the customer acquisition and engagement tactics of a digital marketer; and the commercial nous of a senior business leader. This five day immersive will provide individuals with the core, practical skills to set them up to successfully test and validate a business and product idea, and drive it into market.

TAKEAWAYS

>Apply a rigorous process for developing and validating business ideas, to ensure ideas are commercially viable.

>Create wireframes and prototype to test and refine new ideas with users.

>Apply digital marketing tool and techniques to acquire and retain users for a business.

SCHEDULE

JUN 24 | Day I - Ideas & Innovation

The first day will focus on techniques for generating new ideas and identifying those with commercial appeal. Participants will have the opportunity to explore and apply a number of ideation techniques. Participant will also have the opportunity to explore new business ideas through both creative and commercial lenses.

9 am | SESSION I - DEVELOPING IDEAS

>Developing ideas with commercial appeal

>Business models design

12 pm | LUNCHEON LEARN

>Tim Hoover Co-founder, Kern and Burn; Product Designer, Done Not Done

>Jessica Karle Heltzel Co-founder, Kern and Burn; Designer, General Assembly

1:30 pm | SESSION II - BUSINESS MODEL INNOVATION

>Business model innovation

>Business model workshop

JUN 25 | Day II - Testing & Validating Ideas

All new ideas are build on a number of assumption and are inherently risky. On Day 2 will participant will begin to test and validate the ideas they generated on Day 1. Participants will learn and apply the latest product management tools and techniques, and a scope out a number of MVPs to test new business ideas.

9 am | SESSION I - VALIDATING ASSUMPTIONS

>De-risking ideas and testing assumptions

>Agile product development

12 pm | LUNCHEON LEARN

Jenn Vargas, Technical Product Manager at Birchbox

1:30 pm | SESSION II - CREATING MVPS

>Creating Minimal Viable Products

>Product development workshop

JUN 26 | Day III - User Research and Prototyping

Great businesses are built around their users: they solve real user problems and provide a flawless user experience. Day 3 will introduce participants to the to the fundamentals of user experience design. Participants will learn and apply design research, wireframing and prototyping techniques.

9 am | SESSION I - USER CENTRIC RESEARCH

>User research and design research

>Design workshop

12 pm | LUNCHEON LEARN

>Guest speaker to be announced.

1:30 pm | SESSION II - PROTOTYPING

>Wireframing and storyboarding

>Prototyping workshops

JUN 27 | Day IV - Analytics & Experimentation

Over the previous three days, participants will have learnt how to successfully prepare an idea for launch, and will now be ready to market their ideas. Day 4 provides individuals with a solid grounding digital marketing techniques, from branding to analytics to experimentation.

9 am | SESSION I - BRANDING IN THE DIGITAL WORLD

>Developing your brand

>Introduction to marketing analytics

12 pm | LUNCHEON LEARN

>JB Osborne, CEO at Red Antler

>Emily Heyward, Partner & Head of Strategy at Red Antler

>Red Antler is a branding & design consultancy specializing in startups and new ventures.

1:30 pm | SESSION II - MARKETING & EXPERIMENTATION

>Metrics and sources

>Effective A/B testing

JUN 28 | Day V - Acquisition & Retention

On the final day, participants will learn both paid and unpaid ways to acquire new users and grow their businesses. The day will cover leading practices, as well as practical tools and techniques, for social media advertising and search marketing. Participants will also be introduced to the concept of ‘growth hacking’.

9 am | SESSION I - USER ACQUISITION

>Acquisition, activation and retention

>Twitter and Facebook advertising

12 pm | LUNCHEON LEARN

Guest speaker to be announced.

1:30 pm | SESSION I - SEARCH MARKETING

>Paid search marketing

>SEO basics

5:45 pm | HAPPY HOUR & NETWORKING AT GENERAL ASSEMBLY

Learn More: Business Hacking Bootcamp

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