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Crowdfunding Strategy 101

3/11/2013 7:30 PM - 9:30 PM

Event Details

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About This Class.

Have a dream project that you want to get off the ground? Curious about crowdfunding but lack the experience to launch your campaign?

Join media activist Ian MacKenzie (Occupy Love) as he demystifies the world of crowdfunding and the specific strategies that will help you tap into the revolution. Ian has directly raised over $80K through crowdfunding and has consulted on many others projects, from $5K-$150K.

We'll outline a variety of the most popular platforms, including Kickstarter and Indiegogo, and how to choose the right one of you. Combined with real world examples from a variety of successful campaigns, this 2-hour workshop will leave you confident and ready to start building for your project now.

In this workshop you will learn:

- how and why to start building an audience early

- how to set your campaign goal and reach it

- how to frame your project so it matters and why others should care

- the biggest campaign mistakes and how to avoid them

- how crowdfunding fits into the larger paradigm shift in the world at large

You will walk away with your own strategic plan to launch your campaign and the confidence to know how & why crowdfunding works.

About You.








About Your Teachers.

Ian MacKenzie is a media activist and filmmaker from Vancouver. His work has appeared in The New York Times, National Geographic TV, Adbusters, and festivals around the world. He crowdfunded over $80K with director Velcrow Ripper for the new film Occupy Love. He is also the director of One Week Job, and more recently Sacred Economics. Ian now speaks and writes widely on crowdfunding, and has consulted on a variety of successful campaigns. Learn more at

Learn More: Crowdfunding Strategy 101

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