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Essential Things to Know When Forming Your StartUp

3/14/2013 7:00 PM - 9:00 AM


Aaron Holiday

Venture Capitalist, Startup Consultant & Former Programmer

ABOUT THIS workshop series

These workshops will provide founders and entrepreneurs with a practical understanding of the essential things to know in order to navigate through the early stage of a company's existence. Topics will include: essential components of starting a scalable company, raising capital, startup finance and creating materials for fundraising.


Mar 14

Thursday, 14 March, 6 – 9 pm Session I - [Business Formation & Early Stage Capital]

Idea generation and how to assess opportunities

Choosing legal entity

Deciding ownership

Growing your business

Understanding operations

Considering revenue streams

Why do you need capital, and different sources for getting it

What is required for an initial raise and subsequent rounds

Uses of funds


Mar 21

Thursday, 21 March, 6 – 9 pm Session II - [Startup Finance, Pitch Books & Executive Summaries]

Key terms (burn, run rate…)

Financial statement analysis

Bottoms up market analysis

Mission control assumptions

Creating an income statement

Valuing your startup

Cap tables & dilution

Balance sheet & cash flows

Personalized Investor Deck

Personalized Exec. Summary

Prereqs & Preparation

Please bring a computer with PowerPoint , Excel and Word capabilities. Students should come prepared to talk about their business or idea.

About the Instructor(s)


Aaron Holiday

Venture Capitalist, Startup Consultant & Former Programmer

Aaron Holiday is a venture capitalist, startup development and finance consultant, and former programmer. Currently, Aaron is a Kauffman Fellowship Finalist, a startup and finance lecturer at General Assembly, he works part-time for a local NYC venture capital firm, and he has worked with over 30 startup companies on business model formation, access to capital, and growth strategies. Aaron completed his MBA at Cornell University where he studied entrepreneurship and venture capital investing. Prior to Cornell, Aaron worked for Goldman Sachs building proprietary technology for its program trading and algorithmic trading desks. After four years at Goldman, Aaron joined GFI Group, a global inter-dealer brokerage, to work with the head of Product Development in the redesign of the firm's Foreign Exchange Options derivatives trading platform.

Computer Science Undergrad + Wall Street + MBA + Startups + VC = Amazing Class

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: Essential Things to Know When Forming Your StartUp

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