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SPOT Interactive Conference

5/2/2013 10:00 AM - 5:00 PM

How do you design and develop interactive media experiences that reach new audiences and create new branding opportunities with new ways of earning money in mind?

At the SPOT Interactive Conference in Aarhus May 2nd 2013, we aim to find the answers to this question. We live in a world full of new and exciting technologies that change our media behaviour as we go. New interactive media formats gain ground and new possibilities to reach and engage our audiences have risen.

At the SPOT Interactive Conference you will get to meet successful International and Danish media innovators, who will share their experiences and valuable insights on the above and give their perspectives on content marketing and audience engagement.

Program

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The spoken language at the conference is English and the program consists of three keynotes, a panel debate and a row of dynamic presentations inspired by Pecha Kucha. We will add more names to the program as we go along.

9.00 a.m.: Arrival, registration & breakfast

9.30 a.m.: Welcome & introduction

09.45 a.m.: Keynote: Liana Brazil & Russ Rive, SuperUber

10.30 a.m.: Break

11.00 a.m.: Sneak Peek Interactive

12.00 p.m.: Lunch

01.30 p.m.: Keynote: Jack Horner, FRUKT

02.15 p.m.: Break

02.45 p.m.: Keynote (TBA)

03.30 p.m.: Panel Debate: “How to engage and maintain an audience”

04.00 p.m.: The End

Twitter

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The twitter hashtag for the conference is #Spit13 - for you to ‘spit’ it all out on twitter before, during and after the conference.

Tickets

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SPOT Interactive Conference combi ticket (original ticket)

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The price for a combi ticket is DKK 795 excl. VAT. For this price you get a SPOT Interactive Conference ticket, a 2-day ticket for the Spot Festival (Friday and Saturday) and also breakfast, lunch and afternoon coffee during the conference on May 2nd.

Buy your combi ticket here: https://billet.spotfestival.dk/events/5796-SPOT_Festival_2013_-_Interactive_Conference/

SPOT Interactive Conference (accreditation) supplementary ticket

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If you have an accreditation for the SPOT Music Festival 2013 you can buy a supplementary ticket for the SPOT Interactive Conference. The price for this ticket is DKK 195 excl. VAT.

Buy your (accreditation) supplementary ticket here: https://billet.spotfestival.dk/events/5949-SPOT_Festival_2013_-_Interactive_Conference_supplemental_ticket_/

For the supplementary ticket to be valid you need to have both this ticket and a valid accreditation for the SPOT Music Festival 2013 for the conference.

SPOT Interactive Conference (audience) supplementary ticket

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If you have a standard ticket for the the SPOT Music Festival 2013 you can buy a supplementary ticket for the SPOT Interactive Conference. The price for this ticket is DKK 375 excl. VAT.

Buy your (audience) supplementary ticket here: https://billet.spotfestival.dk/events/5951-SPOT_Festival_2013_-_Interactive_Conference/

For this supplementary ticket to be valid you need to bring both this ticket and a normal 2-days SPOT Festival 2013 ticket for the conference.

Speakers

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Paul Tyler founded Handling Ideas - a creative consultancy developed from a twenty-year career spanning television and cross-media production at the BBC, theatre management, format development and undergraduate teaching. He makes companies more effective at responding to the ever-growing need for deeper user engagement and consistent user experience across multiple devices. Working within content and story, service & campaign development, his remit is broad, from mapping character journeys against audience behaviours to revealing dependencies for triggering user-generated content. Paul Tyler is moderator of the conference and he will guide us through the day.

Russ Rive is CEO and founder of SuperUber and Liana Brazil is Creative Director and founder of SuperUber

SuperUber is a creative agency with a versatile team, committed to creating innovative experiences, working in the convergence of art, architecture, design and technology. SuperUber creates multimedia and interactive projects for culture, education, entertainment and advertising. From their offices in Rio de Janeiro, São Paulo and New York they apply their multidisciplinary knowledge to new media art, museums & exhibitions, events & festivals, brand experience, set & stage design, motion design and much more.

Read more about Liana Brazil here: http://shareplay.ning.com/profiles/blogs/ugens-profil-liana-brazil

Jack Horner is Creative Director and Founder of FRUKT - a leading entertainment and cultural marketing agency. In the mid nineties Jack was the first New Media guy at Warner Music in the UK while experimenting with online jamming before broadband was even available. FRUKT creates engaging platforms for some of the most respected consumer brands in the world including Coca Cola, Diesel, Heineken and MasterCard. FRUKT was acquired in 2012 by Interpublic Group and now have offices in LA, New York and Rio.

Panel Debate: “How to engage and maintain an audience”

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A panel debate with the three keynote speakers will finish the day off. Moderated by Paul Tyler the topic for this session will be ‘how you engage and maintain your audience’.

Sneak Peek Interactive

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During the day we will get a sneak peek into some of the innovative interactive projects in Denmark right now in a dynamic format inspired by Pecha Kucha. A short Q&A Panel moderated by Paul Tyler will follow the short sneak peek presentations.

Read more about the speakers of the sneak peek session here: http://spotfestival.dk/branche/festivalnyt/spot-interactive-conference-2-maj-2013

Where

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‘Åbne Scene’, Godsbanen

Skovgaardsgade 3

8000 Aarhus C

Who

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Digital content creators, people within advertising, communication and marketing, brand managers, innovation managers, developers and everybody interested in how you design and develop interactive media experiences and reach new audiences.

Organizers

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Shareplay together with the SPOT Festival organizes the SPOT Interactive Conference.

More information

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Contact: Mette Marcussen, Shareplay

Mail: mm@shareplay.dk

Phone: +45 8713 2131

Learn More: SPOT Interactive Conference

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