Jason Christiansen of Rigid Industries discusses “Intellectual Property Protection & Avoiding Infringement: Double Check, Triple Check.”

Julie Bauer of Grok discusses “Lean Approach: Customer Acquisition and Archetypes – Knowing Your Core Target.”

Neil Grimmer of Plum Organics explains “Startups – Pivot or Proceed? How to Decide: Understand Customer Behavior.”

Christine Wheeler of Drazil Foods chats about “Startups – Pivot or Proceed: How to Decide: Following Results Over Ideas.”

Allyson Downey of WeeSpring chats about “Startups Versus Big Companies: Metrics That Matter.”

Calvin Carter of Bottle Rocket Apps talks about “The Lean Approach: Customer Acquisition – Knowing Your Customer’s User Experience.”
 

Ryan Freitas of About.me discusses “The Lean Approach: Customer Acquisition and Archetypes – “Audiences Change Over Time.”

Alexis Tryon of Artsicle discusses Marketing Strategy – Where And When To Find Your Customers.

Tom Ellingson of Fandeavor discusses “The Lean Approach: Customer Acquisition and Archetypes – Customer Archetype Assumptions.”