Marketing and Sales

Reach your customers and generate revenue.

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  • Episode 1 – Getting From Business Idea to Business Model

    Learn why great business ideas can only take off within a great business model. Your search for the right business model starts now!

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  • Episode 4 – Navigating Your Environment

    You never create a value proposition or business model in a vacuum. Make strategic decisions based upon your environment’s opportunities and threats.

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  • Episode 5 – Proving It

    The earlier you test, the likelier you are to learn, improve, and get it right without wasting time on ideas that customers don’t care about.

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  • Business Model Canvas

    The video series teaches entrepreneurs how to go from having a business idea to pitching a validated business model and value proposition.

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  • Episode 6 – Telling Your Story

    The ability to clearly communicate your ideas and vision is crucial in a corporate or startup venture. You need a convincing story to get investors excited and turn an idea into reality.

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  • Episode 2 – Visualizing Your Business Model

    Get familiar with the Business Model Canvas, and learn how to visualize any company’s business model on this one-page tool.

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  • Episode 3 – Prototyping

    Don’t fall in love with your first ideas! Great business models emerge during the prototyping phase. In this video, you’ll learn how to quickly and cheaply design alternatives for your model.

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  • How I Learned to Treat Fear as a Tool for Personal Growth

    Whether you are launching a company, choosing an education path or starting a career, you will experience some form of fear. Here’s how I leveraged this feeling to serve me instead of stall me.

  • Customer Acquisition and Archetypes

    Now the question is, how do you acquire customers? Customer acquisition is the first part of the cycle of selling customers — getting customers. Archetypes can help you figure out where to find them.

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