Topics

Filter Content

Showing: All Stages, All Topics, All Resources

  • Leadership and Motivation: Introduction

    Every day, and in many ways, an entrepreneur must lead and persuade others. This video series by Dan Pink helps unlock answers about what motivates people, how to inspire them to do their best work, and how to lead with purpose and vision. These questions are essential for every entrepreneur to have answered.

    Video

  • Entrepreneurial Marketing: Marketing Mix Management

    Anita Newton says your target customer will lead you to the right marketing tactics. Learn the essentials of creating a strong foundation for marketing that will captivate your customers and other important audiences.

    Video

  • Entrepreneurial Marketing: Modern Marketing Strategy

    Know who your customer is, what problem your product or service solves, and why it is important to your customer.

    Video

  • The Lean Approach: Minimum Viable Product

    Steve Blank discusses “Minimum Viable Product.”

    Video

  • Intellectual Property: Building Your IP Strategy

    For new companies with intellectual property assets, it is critical to understand the importance of such assets and how to integrate an IP strategy with the business strategy.

    Video

  • Intellectual Property: Employee Policies

    Peter McDermott encourages business owners to have robust policies when it comes to your employees. Learn about employee practices and procedures, from intake to exit, that can protect your company.

    Video

  • Intellectual Property: Licensing

    Peter McDermott hopes you’ll spend more time on licensing than litigation. However, it is important that you know what success looks like from a business, technology, and legal perspective.

    Video

  • Intellectual Property: Protection & Infringement

    Developing a strong arsenal of IP assets is critical, and here you can learn what to protect and how to protect it. Avoiding infringement is also essential, as “being on the wrong side of IP lawsuit is a bad place to be,” according to Peter McDermott, partner, Banner and Witcoff.

    Video

  • Powerful Presentations: How to Tell Visual Stories

    Nathan Gold argues that Visual storytelling, or video, can be a compelling way to present your company. Video is an essential tool for an entrepreneur, especially if you are considering a crowdfunding campaign.

    Video