Customer Acquisition and Archetypes
Now the question is, how do you acquire customers? Customer acquisition is the first part of the cycle of selling customers — getting customers. Archetypes can help you figure out where to find them.
Now the question is, how do you acquire customers? Customer acquisition is the first part of the cycle of selling customers — getting customers. Archetypes can help you figure out where to find them.
Christine Wheeler of Drazil Foods talks about “Startups – Pivot or Proceed: How to Decide: Listen to Your Research.”
Zach Kaplan of Inventables discusses “The Lean Approach: Minimum Viable Product – Creating Commercial Before Product.”
Neil Grimmer of Plum Organics explains “Startups – Startups Versus Big Companies: Rapid Prototyping.”
Ryan Freitas of About.me discusses “The Lean Approach: Minimum Viable Product – “Features Should Be Natural Extensions Of Product.”
Ryan Freitas of About.me discusses “The Lean Approach: Minimum Viable Product – “We Scrapped The First Beta Six Months Into It.”
Kauffman Founders School series feature Powerful Presentations: Here Alexis Tryon, Artsicle Co-Founder On “First Website & Comic Sans.”
Alexis Tryon of Artsicle discusses “The Lean Approach: Minimum Viable Product – “Sometimes that Means Shipping a 50% Product.”
Mynul Khan of Field Nation discusses “Lean Approach: Customer Development Data – Looking Beyond Product Feedback.”
Julie Bauer of Grok discusses “Lean Approach: Customer Development Data – Use Data To Make Decisions.”