The basic principle is to make ordering or requesting products or services as easy as possible for customers. Here are some ideas to ensure that your price list remains an effective marketing tool:
- Use easy-to-complete order blanks that can be entered online, faxed, or dropped into the mail.
- Obtain a toll-free telephone number and feature it on the price list.
- Display products/services on the reverse side of the price list.
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FastTrac Kauffman Foundation