The more you know about the marketplace and industry in which you operate, the better able you are to identify gaps, needs, and unfulfilled wants. You will gain an edge over the competition by developing many of these habits:
Look for growth industries- Growth industries experience rapidly expanding customer demand. One advantage in a growth industry is that in many cases not enough time has elapsed for a lot of competition to develop. Position yourself in an industry that is going to grow rapidly in the next decade or so.
FastTrac Kauffman Foundation