How Entrepreneurs Find Success in Industries They Know Little About

02/01/2016 8 minutes to read


Ideas don't care about your industry expertise. Many times, ideas pop into our heads from all sorts of inspirations, and they rarely bother to discern whether we have the experience or training to bring them into reality.

So the question becomes: Can I start a business in an area I have little to no experience in?

While having a background in the industry in which you’d like to create a company certainly helps, it’s not impossible to get started outside of your expertise.

When Mashell Carissimi, founder of JMC Electrical Contractor, LLC, started she had no experience being an electrician, but she knew her other skills in combination with people who had the expert knowledge she was lacking could create a complete, functional company.

“I think the biggest thing was I knew I had the business background, the ability to have the financials taken care of,” Carissimi says. “And I knew I had some good people that I could rely on to help me with the electrical industry part.”

In a similar predicament, Scott Damron, founder of Castle Medical, wanted to create a medical laboratory. Just one problem (okay, maybe two), he didn’t have a PhD and had never set foot in a lab. He quickly realized the people he strategically placed around him mattered a lot more than his lack of pedigree.

“I don’t need to go to med school,” Damron says. “My job in this organization, and it’s been a great role, is culture alignment, right butts, right seats. And if I can get those things right, my job is complete.”

Stop wasting time telling yourself all the ways that you can’t do something, and starting asking what you would need to make it possible.

You might find this list is a lot shorter than the other. 


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