Building the Company Alongside the Business

07/28/2016 02:00 to watch
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Building the business is all about creating products, it’s about selling to customers and shaping the strategy of the business. Building the company is about the other side of the equation—the people. It’s about driving the values and driving the culture of the organization.

Suggested Readings

Founders School || Startup CEO || Building the Company Alongside the Business || Impact Guide (PDF).

Blumberg, Matt. “Building the Company v. Building the Business” Only Once. Blog Post, 5 October 2011.

Wilson, Fred. “The Management Team – While Building the Business.” Blog post. AVC, 16 January 2012.

Collins, James and Jerry Porras. “Building Your Company’s Vision” Harvard Business Review. Slide Share, 2013.

Shontell, Alyson. "Aaron Levie of Box on How to Scale 10x as a CEO and Build a Billion Dollar Business." First Round Capital, 19 Apr. 2016.

If We’d Lost Our team, We Would Have Been Done” – Founder Genius: Ryan Freitas, About.me.

Building the Right Team for Growth” - Scaling Your Company with Scale Venture Partners Rory O’Driscoll and Kate Mitchell.

Your Team’s Culture”- Scaling Your Company with Scale Venture Partners Rory O’Driscoll and Kate Mitchell.

Questions for You

How do I build the company alongside the business?

How do I measure the success of both?

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