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Entrepreneurial Sales Model
Traditional discussions of sales focus on the “sales cycle.” Entrepreneurial selling, however, must use a sales model to generate a “sales model cycle” that stretches the sales cycle at both ends. The sales model cycle encompasses the process of defining target customers, plans to reach those customers, how the interaction with customers will take place, and assessment of the process and relationships.
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Sales in Context
Entrepreneurial Selling is a contact sport. It can’t be done sitting behind a computer screen. Whether you have a B2C or a B2B company, you have to sell. Topline revenue earns you the right to worry about product development, operations and finance. Without it, you have nothing.
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