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  • Angel Investors and Venture Capitalists

    An angel invests his or her own money, where a venture capitalist invests other people’s money.

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  • Communicating with Your Investor

    Too often entrepreneurs take the cash and get going on their business and forget to engage with their investors. Before you know it, six months has passed and there has been very little communication between the entrepreneur and his or her investors. This can lay the groundwork for future problems.

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  • Entrepreneurial Marketing

    Drawing on her experience with companies, Anita Newton provides a framework for you to use in building marketing strategies and execution plans.

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  • Consolidate and Codify Learning

    The final corner of the quad framework has you pause, pivot, or pursue. Evaluate what you’ve learned, check your progress, and determine how to proceed.

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  • Content and Objectives

    Once you have your marketing strategy, turn the corner to execution by determining your objectives (what you want your marketing to achieve), developing a content marketing strategy, and earmarking a budget.

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  • Growth Hacking

    In moving from execution to optimization, you have to think like a data scientist. Experiment and test: evaluate whether or not your methods are succeeding.

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  • Insights from Neil Patel

    Neil Patel draws on a decade of experience in digital marketing to provide insights that can help you improve your marketing results.

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  • Marketing Mix Management

    Armed with an understanding of your target audience, learn how you can develop a website, engage social media, and learn from your early customers to execute and refine your marketing strategies.

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  • Modern Marketing Strategy

    Knowing who your customer is, what problem your product or service solves, and why it is important to your customer is an essential first step in developing a sound marketing strategy.

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