One of the foundational marketing theories has to do with the purchase funnel, also known as the conversion funnel, or sales funnel. Every customer goes through a process that eventually leads them to purchase the product or service. It starts broad, and ends specifically–thus the term “funnel”.
If you’ve visited Kauffman Founders School to view the video lectures we post each and every week, we’re glad you’ve joined us! We’ve been lucky to work with incredibly knowledgeable experts, and to meet hard-working, and inspirational entrepreneurs who are tackling challenges every day.
Email marketing is one of the oldest, most basic, and yet the most powerful forms of digital marketing available today. The marketing world has gone crazy over social media–with good cause! Social media is an explosive method of marketing, reaching new fans in incredibly engaging ways. But in spite of social media’s viral potential, email still wins as the most disruptive method to reach and woo your customers.
Have you ever built a stool? The reality for most of us is no. Long gone are the days of mandatory shop class in high school. So, do me a favor, and visualize this mentally. You’re building a stool. You’ve got one leg on, you’ve just fiddled the second one in, and you’re preparing to add the last leg. Seems simple enough, right? Now add the fact that you’re doing this on a train going 100 miles an hour. Not so easy anymore. And, frankly, a little insane.
Entrepreneurs spend hours, weeks, even months perfecting their pitch. Whether to an audience of potential customers or investors, an entrepreneur’s pitch takes time and consideration in order to fashion a presentation that is engaging, captivating and alluring. But in all this preparation, entrepreneurs often forget one very big preparation.
At Founders School, we believe knowledge increases your chances for success. And the repetition of such knowledge drives home its true meaning. So as the year winds down, we’re taking a looking at the five most popular blogs this year, in case you missed them.
Counterintuitive, right? Not according to The Lean Startup, where this outlook on failure is integral. As this methodology, which focuses on failing fast, failing often and failing forward, gains acceptance across the country, it increasingly shapes product development and drives startup growth.
When Steve Jobs tasked his team with building the iPod, he continuously reminded them to “stay beginners” to treat your interactions with the device as if it was the first time. This meant not to assume a consumer would know how to work a certain aspect of the device, or that he or she would instinctively know how to navigate from one area to another. The smallest details mattered.