Startups: Introduction

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A startup is a temporary organization formed to search for a repeatable and scalable business model. A startup differs in significant ways from big companies. Startups can maximize their time in the search for a repeatable and scalable business model by employing a methodology of customer development that helps them quickly and effectively identify the market for their product.


In 21 years I did eight startups ranging from two semiconductor companies, super computers, video games enterprise software and a military intelligence company. About 15 years ago I retired and I decided to teach entrepreneurship. But I decided to teach it in a very different way than the way I learned it. Hi, I’m Steve Blank. I’m a retired serial entrepreneur.

We now know a lot about entrepreneurship that’s quite different from when I was an entrepreneur. We now know that startups are not smaller versions of large companies. We know about the lean startup methodology, which the series is going to explain to you in some detail. And we now know how to build startups that actually fail less. And so hopefully we’ll be able to share with you all of those things that we’ve learned in this series.