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PR Under Pressure

After coaching others in spin control for years, a cash-strapped entrepreneur had to face the music-and the media-himself. He drew on long-cultivated relationships to tell his story accurately and bring his business out of receivership. Being both proactive and honest, he says, is essential in a crisis situation.

Methods of Company Valuation

Whatever formula you use to calculate the market value of a business–assets, performance or other multiples–a good starting point may be all it provides. Here’s why–along with the other factors that count.

From Creation to Evolution

Durability requires planning, says a seasoned entrepreneur who has founded his own companies and is helping others start theirs. Market conditions, management skills and smart money must be factored into the equation. Even with everything going for you, be prepared for a steep staircase and more than one ceiling to crash as your company climbs toward a successful future.

A Vision Beyond Virtual

Two hardworking entrepreneurs start an online publishing venture as a virtual company. They think they can communicate because they’re wired. So, why are they always meeting at the local coffee shop? Profitable but inefficient, their business needs office space in order to grow beyond the launch phase–and, like parents, the founders have to get out of its way.

A Vehicle for Friends Goes Far

Founding a business was so much fun for three Harvard juniors that they did it several times–until they found something that worked. They begged, bartered and borrowed resources, with a little help from their folks. And, because they knew their industry and added value as managers, they grew their temp agency for Web professionals into a permanent, international leader.