When just starting a business, the only person you have to sell your idea, product or service is you.

No one else is going to push your business forward for you. This means you’ll have to initiate the first conversations with customers, industry experts and beyond.

Cold-calling or cold-asking people for things can be intimidating sometimes. For a lot of us, it causes cold sweats just thinking about it, but ultimately, it’s necessary in order to start, grow and expand your business.

So get used to it.

Luckily, we have an exercise that will help you practice this skill before you jump in with your own idea and inquiries.

Founders School expert and Booth School of Business professor Craig Wortmann offers this great exercise to help you become more resilient around the idea of cold calling. Improve your ability to bounce back.

Entrepreneurial Selling – Practicing the Cold Call.