Angel investors and venture capitalists aren’t the only way to finance a venture. In fact, a smart CEO can grow a company without a central focus on fundraising at all.

In the second of a three-part series, entrepreneur and early stage investor Brad Feld explains how he bootstrapped his first company, and why clever entrepreneurs know there’s more than one way to ramp up cash.

“Managing your cash flow as an entrepreneur can give you more leverage than financing,” Feld says. VC and angel financing get popularized so much in the media and startup circles that entrepreneurs forget there are still other ways to preserve and nurture cash flow that don’t have anything to do with these sectors at all.

In this video, Feld explains why he recommends founders and CEOs raise the least amount of money in order to get to the next level.