So you’ve got an idea that provides a solution to a customer’s migraine-worthy problem. Now what? Creating a marketing strategy can help you do everything from acquire customers, build brand awareness, and build credibility with potential investors. Our series on Entrepreneurial Marketing with Anita Newton builds a strong framework for how to think about the stages of your marketing plans. But building these plans requires building competency in search engine optimization, email marketing, and content marketing.

We’re lucky to be adding insights from Neil Patel to our Entrepreneurial Marketing series. Neil is the founder of marketing tools KISSmetrics and Crazy Egg. Patel’s first blog ProNet Advertising was named “Best Social Media Blog” by Search Engine Journal and ranked first in Technorati’s Top 100. Quick Sprout, Patel’s current blog, is widely cited by news outlets and brings in annual revenue of more than $1 million. He is a regular contributor to Entrepreneur Magazine, TechCrunch and Mashable.

Neil answers a wide range of questions about digital marketing, such as “how many links to have in newsletter emails?” and “how to devise your meta description?” Neil brings tremendous enthusiasm to the marketing challenge, and he generates insights based on data.

“Unlike many startup pundits who talk about how to approach startup marketing, Neil has actually done it, lived it and slogged through it,” said Founders School expert Anita Newton. “He has successfully grown several very profitable startups by testing and learning new marketing approaches.  I have listened to literally hundreds of marketing professionals speak about startups, and Neil stands above the rest. His advice is informative, actionable and insightful.”

We’re delighted to bring a collection of six videos to you during the coming weeks.  To stay updated on this week’s release, and on Neil’s weekly releases on subjects like email marketing, SEO and more, join our newsletter.