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Founders who seek early contact with customers gain insights into customer needs that are invaluable in the vital development stages of a startup.

Suggested Readings

Founders School || The Lean Approach || The Lean Method || Impact Guide (PDF).

Blank, Steve and Bob Dorf. The Startup Owner's Manual. The Step-by-Step Guide for Building a Great Company, Pescadero, CA: K&S Ranch, 2012. Chapter 2.

Osterwalder, Alexander and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New York: Wiley, 2010.

Blank, Steve. Why the Lean Start-up Changes Everything". Harvard Business Review, May 2013.

Pando Daily. Case Study. "Roominate: a Lean Launchpad Success Story".

Blank, Steve. Blog Post. “Lean Startups aren’t Cheap Startups”.

Blank, Steve. Blog Post. “Open Source Entrepreneurship”.

Questions for You

What implications does this method have for my role in the company?

How can I support the search process?

Who do I think our customers are?

Do we have the right customer for the right product?

Questions for Your Team

What implications does this method have for my role in the company?

How can I support the search process?

Who do I think our customers are?

Tools and Exercises

Business Model Canvas.

Business Model Canvas “From Idea to Business” Animated Series.

Blank, Steve. Founders Workbook. A companion to the Startup Owner’s Manual. (Website: Zoomstra.com/foundersworkbook)

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